Marketing Email Marketing It’s no secret that email marketing has become an exceptionally powerful promotional tool for photographers. Since emails can link to the content of websites, blogs, and social media, email campaigns and eNewsletters are helping photographers connect with qualified clients they might have missed through other more traditional marketing efforts. With Fall about to arrive, and […] Written by Marathon Press August 30, 2011August 30, 2011
Charities Help a Charity . . . Help Yourself! Charity, they say, begins at home; yet for many photographers, supporting local and national charities through their businesses is a key aspect of marketing success, as it puts them in touch with qualified clients who prefer to do business with those who give back to the community. What’s more, they recognize that charitable marketing is […] Written by Marathon Press August 23, 2011August 23, 2011
Marketing Celebrate Your Relationships When you consider how fast the world turns these days, thank heavens that the year-end holidays allow us to pause for a moment to remember how important family relationships are to us. Because so many consumers have their minds on family as the holiday season approaches, there’s no better time to advertise “relationship” portraits. Many […] Written by Marathon Press August 17, 2011August 17, 2011
Marketing Fall is For Family It starts just after the kids go back to school: parents everywhere take a deep breath, then they start planning fall family activities and for the holidays that are just around the corner. Portrait photographers need to be one jump ahead of their family clients and prospects, because by the time the scorching days of […] Written by Marathon Press August 10, 2011August 10, 2011
MAP 2011 MAP Getaway This year’s workshop is over and I’m already wishing next years Getaway was here! Without a doubt we had the best ever workshop and a ton of information from a variety of studios all across the country. Here’s just some of the many wonderful comments we received that pretty much sums up what we heard […] Written by Marathon Press August 4, 2011August 4, 2011
Business A Key To Profitable Sales Acquiring clients is only the first step of marketing and selling professional photography; successful studio owners know that satisfactory selling requires interaction with consumers prior to the portrait session. Without it, clients will never understand why one photographer charges more or less than another, and they are destined to make buying decisions without adequate information. […] Written by Marathon Press August 2, 2011August 2, 2011