Photography Blog by Marathon Press

July 19, 2017

Staying Focused on Your Dreams

All of you have some corner of your house where kitchen magnets have migrated with single poignant one-liners and their endless stream of lessons about…

July 17, 2017

Tamara Lackey

Your Work Lives On

Intro by Skip Cohen Taking a stroll through cyberspace I stumbled over this post from Tamara Lackey’s archives. It truly defines the power a photographer…

Introducing New XTractions HYBRID – An Alternative to Green Screen

July 13, 2017

Marathon Press

Introducing New XTractions HYBRID – An Alternative to Green Screen

School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it…

Now’s a Great Time to Book New Yearbook Business

July 13, 2017

Marathon Press

Now’s a Great Time to Book New Yearbook Business

Why? Because many schools were dissatisfied with the quality, service and delivery they received from their yearbook company this past May and June, and want…

Youth Sports League Photographers – Need a Competitive Edge to Book More Business?

July 13, 2017

Marathon Press

Youth Sports League Photographers – Need a Competitive Edge to Book More Business?

Marathon’s Sports Bag Tag program may be the answer. Here’s how it works: Close the deal by offering a FREE sports portrait bag tag with…

July 13, 2017

Sarah Petty

Are You Guilty of Brand Failure?

Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you…

Print Competition – Success and Building Your Skill Set

July 10, 2017

Bob Coates

Print Competition – Success and Building Your Skill Set

Intro by Skip Cohen Years ago I entered my first print for competition. It was at WPPI and I only entered one print. The judging…

Improvising When You Don’t Have a Lighting Modifier

July 5, 2017

Justin & Mary Marantz

Improvising When You Don’t Have a Lighting Modifier

Intro by Skip Cohen A few years back Justin and Mary Marantz started a series of short technique posts called “Pancake Sessions.” They’re short, easy…

July 3, 2017

Skip Cohen

Direct Mail – Back With a Vengeance

Years ago the only way we had to reach consumers was through the post office. Then, along came the Internet and email. Suddenly email was…

June 28, 2017

Sarah Petty

Consistency

Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client.…

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Bob Coates (5)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

Print Competition – Success and Building Your Skill Set

Bryan Capporicci (5)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

Planning a Vacation – the Five-Week Plan

Chris Wunder (9)

chriswunder@noemail.com

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing.

An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients.

He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Speculation Portrait Programs For Preschools and Early Childhood Centers

Justin & Mary Marantz (4)

marantz@noemail.com

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Improvising When You Don’t Have a Lighting Modifier

Lori Nordstrom (9)

lorinordstrom@noemail.com

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Getting Your Business Started

Michele Celentano (3)

Celentano@noemail.com

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Never Stop Building Your Skill Set

Sarah Petty (16)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Are You Guilty of Brand Failure?

Skip Cohen (17)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

Staying Focused on Your Dreams

Tamara Lackey (5)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Your Work Lives On