Photography Blog by Marathon Press

June 13, 2018

Your Welcome Packet – Part II

Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she…

June 11, 2018

Nicole Begley

Do You Have a Welcome Packet?

Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers…

June 6, 2018

Sarah Petty

Marketing Issues in Small Business

Intro by Skip Cohen We’ve shared a lot of great content from Sarah Petty’s blog, Joy of Marketing. Here’s another gem I found written by…

June 4, 2018

Skip Cohen

How’s Your Vision?

I'm still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even…

Setting Yourself Apart from the Competition

May 30, 2018

Sarah Petty

Setting Yourself Apart from the Competition

Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the…

May 23, 2018

Suzette Allen

Time for Daily Creativity

Intro by Skip Cohen There’s so much great content in the archives of the photographers who share their thoughts here on the Marathon Blog. Usually,…

The Value of Honest Feedback for Your Marketing Ideas

May 21, 2018

Sarah Petty

The Value of Honest Feedback for Your Marketing Ideas

Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content. I found this little gem recently written by Erin…

May 16, 2018

Skip Cohen

How’s the Year Going So Far?

A few years ago, frustrated with the economy and spending a lot of time talking to photographers who were finding new ways to "fight the…

May 14, 2018

Suzette Allen

Seasons of Change

Intro by Skip Cohen This is very different from what we normally share, but there’s a reason I chose this post from Suzette Allen’s 2015…

May 9, 2018

Beverly Walden

Potential

Intro by Skip Cohen Today’s post is very different from a lot of the topics we’ve been sharing in the Marathon blog, but Beverly Walden…

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Beverly Walden (10)

Bevwalden@noemail.com

Beverly, along with her husband, Tim, took over Walden’s Photography in 1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art Portraiture. Today, they run a high-end studio, providing beautifully crafted portraits with impeccable customer service, along with Walden Coaching (www.WaldenCoaching.com) helping photographers build a stronger brand and business.

Potential

Bob Coates (12)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

Your Mind’s Eye Visions

Bryan Capporicci (12)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

Planting Business Seeds for the Year Ahead

Chris Wunder (12)

chriswunder@noemail.com

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Scouting – An Untapped Market for High-Volume Photographers

Justin & Mary Marantz (12)

marantz@noemail.com

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Love

Lori Nordstrom (10)

lorinordstrom@noemail.com

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Who Are You?

Michele Celentano (5)

Celentano@noemail.com

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Then and Now

Nicole Begley (9)

NicoleBegley@nomail.com

Nicole Begley, M.Photog.Cr, CPP, is an animal trainer turned pet
photographer based in Pittsburgh, PA who also travels the world teaching
pet photographers from every corner of the globe. She is the creator of
Hair of the Dog, a site dedicated to helping pet photographers run a
profitable pet photography studio and has authored a book - Pet and Horse
Photography for Everybody. A member of PPA since 2010, Nicole has earned
her Master of Photography degree, Photographic Craftsman degree, as well as
her Certified Professional Photographer designation. Her work has won
several awards at local and district competition, as well as a four-time
medalist in the International Print Competition.

Your Welcome Packet – Part II

Sarah Petty (32)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Marketing Issues in Small Business

Skip Cohen (35)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

How’s Your Vision?

Suzette Allen (7)

SuzetteAllen@nomail.com

Suzette Allen, Lumix Ambassador and Adobe Influencer, is a long- time Photoshop instructor and Hybrid pioneer who continues to reinvent herself to stay current with the changing landscape of photography. Pursuing creativity by embracing technology has become a hallmark of her style and a continual driving force to share her creativity with the world. She passionately creates and shares her vision as a Photographer and Educator, being a lover of people AND photographic art!

Time for Daily Creativity

Tamara Lackey (6)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Mother’s Day – But Skip it’s September!

Ann Monteith

Bruce Hudson

Gavin Phillips

Jen Basford

Jerry Weiner

Jessica Drossin

John Hartman

Josh Hudson

Judy Grann

Kay Eskridge

Linda McCarthy

Marilyn Sholin

Mark Weber

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support.
Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

Mary Fisk-Taylor

Melissa Gallo

Sarah Higgins