Photography Blog by Marathon Press

October 23, 2017

Creating a Unique Experience for Every Client

Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this…

October 18, 2017

Justin & Mary Marantz

Making the Most of Seasonality

Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun…

October 16, 2017

Skip Cohen

Staying Away from the Grapevine

We’ve got a new year right around the corner, and with it comes the convention season. The topic today is the grapevine, and it’s…

Don’t Miss it! SPAC Conference Early-Bird Registration Ends Oct. 30

October 16, 2017

Marathon Press

Don’t Miss it! SPAC Conference Early-Bird Registration Ends Oct. 30

If you are a volume photographer or want to be one, you don’t want to miss this opportunity to save money and pre-register for the…

Scouting – An Untapped Market for High-Volume Photographers

October 16, 2017

Chris Wunder

Scouting – An Untapped Market for High-Volume Photographers

Doing troop group photos and individual portraits for scout troops is a largely untapped market. Unlike school kids and youth athletes, there’s no concerted effort…

What is your Account Rebooking Strategy?

October 16, 2017

Chris Wunder

What is your Account Rebooking Strategy?

If you’re a high-volume photographer, you probably realize that just because you did a good job this season, there’s no guarantee that your account will rebook…

October 13, 2017

Chris Wunder

Multi-year Contracts in Your Future?

It’s true. more and more schools, sports leagues and childcare centers are ready and willing to sign multi-year deals for 2, 3 or even 5 years.…

October 11, 2017

Michele Celentano

Then and Now

Intro by Skip Cohen I love this series Michele Celentano did a few years back for her blog. In fact, this particular piece was shared…

October 9, 2017

Michele Celentano

Take Care of Your Body

Intro by Skip Cohen At first, this guest post from Michele Celentano is going to seem way off base from a blog about photography, but…

October 4, 2017

Bob Coates

The Importance of Practice

The Importance of Practice Intro by Skip Cohen Between technology and ever-changing consumer trends, photography is a career choice that never eases up on the…

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Bob Coates (8)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

The Importance of Practice

Bryan Capporicci (9)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part II

Chris Wunder (12)

chriswunder@noemail.com

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Scouting – An Untapped Market for High-Volume Photographers

Justin & Mary Marantz (7)

marantz@noemail.com

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Making the Most of Seasonality

Lori Nordstrom (10)

lorinordstrom@noemail.com

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Who Are You?

Michele Celentano (5)

Celentano@noemail.com

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Then and Now

Sarah Petty (22)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Creating a Unique Experience for Every Client

Skip Cohen (22)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

Staying Away from the Grapevine

Tamara Lackey (6)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Mother’s Day – But Skip it’s September!

Ann Monteith

Bruce Hudson

Gavin Phillips

Jen Basford

Jerry Weiner

Jessica Drossin

John Hartman

Josh Hudson

Judy Grann

Kay Eskridge

Linda McCarthy

Marilyn Sholin

Mark Weber

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support.
Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

Mary Fisk-Taylor

Melissa Gallo

Nicole Begley

Sarah Higgins