Finding the Gaps in Your Market
Photography Blog by Marathon Press

Finding the Gaps in Your Market

We're through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn't mean…
Plan Your High School Senior Campaign
Photography Blog by Marathon Press

Plan Your High School Senior Campaign

Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that…
Spring Sports are Here!
Photography Blog by Marathon Press

Spring Sports are Here!

Don’t forget to pre-schedule potential rain dates. It’s easier to plan and communicate this in advance, rather than after it happens. There’s often not enough time…
I Believe…
Photography Blog by Marathon Press

I Believe…

Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who…
Know Your Clients
Photography Blog by Marathon Press

Know Your Clients

Intro by Skip Cohen Lori Nordstrom has written a lot about understanding the needs of your clients by identifying your own experiences with various vendors.…
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