A Perfect Weekly Topic for Your Blog

A Perfect Weekly Topic for Your Blog

Over the last few years, I’ve written a lot about the critical role your blog plays in your marketing efforts. Your website is about what you sell, but your blog is about what’s in your heart. The two work together, like advertising and publicity.

At a time when so many of you are inconsistent about blog-posting, here’s an idea you can run every week, and it’s so easy!

Use “Throwback Thursday” as a regular content piece to remind Mom the kids are growing up; her family is changing and the time to capture those special memories is slowly slipping away! I know it sounds like scare tactics, but all of you have old photographs to share, and many of you are parents – you know how fast time slips by.

With my own kids, I remember so many beautiful moments when they were little, and then *poof* – my favorite shirts were gone, and there was a dent in the car nobody could explain. Life goes by too fast.

And here’s the best thing about throwback posts – they require minimal writing. Here’s how I’d set them up and build a stash.

  • Take an hour or two and look through old albums and files.
  • Go back as far as you’d like – with kids especially, just a few years makes the point.
  • Look for other things in your photographs – changes in hairstyles, trends in clothing, and special moments at various family events.
  • Give your “Throwback Thursday” posts a short intro, then a paragraph about the image, and close with a quote about time – just Google it.

Marketing is about planting seeds of ideas, and as a photographer, your goal is to get “Mom” thinking about it being time for a new family portrait!

And feel free to use one of my most favorite quotes from author Jodi Picoult:

“This is what I like about photographs. They’re proof that once, even if just for a heartbeat, everything was perfect.”

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This article was written by
Skip Cohen

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

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