Are You Guilty of Brand Failure?
Intro by Skip Cohen Sarah Petty shared this post a long time back and it got me thinking about the brand so many of you…
Consistency
Intro by Skip Cohen I’m always surprised when I hear about photographers who do nothing with their presentation of the final product to the client.…
Building Relationships – The Difference Between Customer and Client
Intro by Skip Cohen Several times over the last few years I’ve written about the importance of building relationships. In fact, there’s an outstanding…
There’s No Such Thing as Too Much Contact Information
Intro by Skip Cohen I found this short post in Sarah Petty’s archives from years ago. What amazes me is that so many of you…
Why I Don’t Sell Digital Files
One question people often ask me is, “Sarah…why don’t you sell digital files to your clients?” My answer to that question is that I’m not…
