Business Marketing Building a New Foundation in 2020: Part III: Getting Involved in Your Community If there is a positive side to the pandemic, it’s that we’re all in the crisis together. You’re not the only one hunkered down over the last few months. You’re also not the only one frustrated, anxious, bored, impatient and missing contact with friends and clients. That means there’s an opportunity for you to take […] Written by Skip Cohen June 8, 2020June 8, 2020
Business Marketing Building a New Foundation in 2020 – Part II: Your Blog The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […] Written by Skip Cohen June 3, 2020June 3, 2020
Business Marketing Building a New Foundation in 2020 – Part I: Your Website The pandemic has changed everything in our lives, especially in business. And, it doesn’t matter if you’re a photographer or any small-business owner. Life has changed, along with consumer trends. Here’s the encouraging part – the building blocks for success are the same as when Corona was just a great beer. You’re all familiar with […] Written by Skip Cohen June 1, 2020June 1, 2020
Business Inspiration The Value of Photography Intro by Skip Cohen This post from Chamira Young’s archives was posted long before the pandemic. It’s a perfect reminder of what we all need to get back to – remembering the value of photography! Needing to hunker down and maintain social distancing only changed one aspect of photography. The ability to capture new memories […] Written by Chamira Young May 4, 2020May 4, 2020
Business Inspiration Tis the Season! Just because we’re in a pandemic, and most of us hunkered down, doesn’t mean Spring seasonality is going to disappear. Mother’s Day, Graduation and Father’s Day are all just around the corner. And, while so many people are feeling the anxiety, the images in your files of past clients is going to be even more […] Written by Skip Cohen April 29, 2020April 29, 2020
Business Marketing Optimize your Google My Business Profile, It’s Free I wanted to start by telling you that I’m in the same position as all of you. I’ve been a photographer for over 25 years and never imaged this COVID 19 world. I always started my year with my marketing plan, set our dates, and planned on my calendar to take it from there. I […] Written by Jason Odom April 22, 2020April 22, 2020
Business Lifestyle Switch it Off! Intro by Skip Cohen One of the biggest challenges with the pandemic is Bev Walden’s point in today’s post. We all have to learn to shut off the negativity around us. The negativity is easily identified, but shutting it off is easier said than done. Here are some ideas that are working for me: • […] Written by Beverly Walden April 20, 2020April 20, 2020
Business Developing the Skills for Meaningful Business Conversations Intro by Skip Cohen This post from Chamira Young’s archives couldn’t be more valid right now. Why? Because conversations are, for the most part, the only way, you can do business. Whether via email and in writing or with a phone call, the art of face to face live communication has been limited. Obviously, at […] Written by Chamira Young April 14, 2020April 14, 2020
Business Marketing Keeping In Touch With Your Clients The expressions “hunker down” and “shelter in place” are about health and safety during the pandemic. Sadly, too many photographers have decided it means to withdraw from EVERYTHING, especially their business. There are a few things to remember – First, we’re all in this together. You, your family and friends, clients, associates are all dealing with […] Written by Skip Cohen April 9, 2020April 9, 2020
Business Ideas for Working at Home If You Have Kids Out of School Intro by Skip Cohen All over the country, everyone is home, and often so are the kids. That respite parents usually have, when the kids head off to school for the day, has evaporated. This week Sarah Petty shared some outstanding tips to help you get some work done while the kids are home. Even […] Written by Sarah Petty April 1, 2020April 1, 2020