Business Marketing Top 5 Reasons You Need to Send Direct Mail to High School Seniors Summer is here along with another class of high school seniors. Now is the time to get your high school senior marketing ready to go. Here are the top 5 reasons to include direct mail as one of the tools in your marketing plan: 1. In an article written by DMR (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/) 79% of households say […] Written by Mark Weber June 20, 2019June 20, 2019
Business New Photographer or Seasoned Pro – Five Points for Success Intro by Skip Cohen In 2013 I launched a new blog, Skip Cohen University. The play on the word “university” is purely anecdotal, but it gave us some fun things to help create content and a platform for online education. We created a faculty, that continues to grow. One of those early photographers I asked […] Written by Lori Nordstrom June 17, 2019June 17, 2019
Business Techniques Technology Great Gear Doesn’t Make Great Artists! Intro by Skip Cohen In this post from Chamira Young’s archives, she hits on one of my favorite topics – dealing with all you gear-hounds out there! Over the years, I’ve met so many “if only” photographers. You know the profile, they’re continually blaming their lack of great images on not having the best gear […] Written by Chamira Young June 12, 2019June 12, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
Business Marketing Building Your Business with Repeat Customers Intro by Skip Cohen Looking through the archives of SproutingPhotographer.com I came across this post by my good buddy Robert Nowell. In virtually every workshop, class or presentation I’ve spoken at in the last several years I’ve spent time on the importance of repeat business. But, it doesn’t happen by accident and it’s so important […] Written by Robert Nowell May 21, 2019May 21, 2019
Business Marketing Finding More Opportunities for Business Put a dozen photographers in a room and ask them how business is going and like Charlton Heston parting the Red Sea in the Ten Commandments, the room will split right down the middle. Half the group will be miserable, while the other half is thriving. But the one thing every photographer having a great […] Written by Skip Cohen May 13, 2019May 13, 2019
Business Inspiration How to Overcome the Overwhelm as a Professional Photographer Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner and professional photographer. My passion for this industry is on the business and marketing side, and I don’t make a living as a professional photographer. Well, I found a lot […] Written by Sarah Petty May 8, 2019May 8, 2019
Business Thinking Like Your Target Audience When Pricing Your Work Intro by Skip Cohen Robert Nowell might be new to the Marathon Blog, but he’s certainly not new to photography and helping all of us do a better job of creating a stronger customer experience. In this archived post from SproutingPhotographer.com, I loved his approach of suggesting we think more like consumers when pricing our […] Written by Robert Nowell May 6, 2019May 6, 2019
Business Inspiration Loving What You Do Intro by Skip Cohen There are few things more important in life and business than doing something we love. In this guest post from Suzette Allen, she shares the backstory to how she got started in photography, and I’m betting it’s not much different for many of you. I’ve written a few times about the importance […] Written by Suzette Allen May 1, 2019May 1, 2019