Choosing What Is Best For You

Choosing What Is Best For You

“The greatest pleasure in life is doing what people say you cannot do!”
Author Unknown
I had a big grin on my face when I found this quote because it has been my mantra since I left Rangefinder in 2009 and started my own business. In fact, I start out almost every presentation with the following words:
“I do it because I can,
I can because I want to,
I want to because you said I couldn’t.”

Author Unknown

In 2009, we were experiencing one of the worst economies in my lifetime. It was certainly not the ideal time to be starting a new business. However, as many of you know: New beginnings happen when you least expect them. As a result, there are times when you have to live life like a Nike tagline and “just do it”.

At the time, I had been given several tips on how to run a business that I couldn’t support, especially when they involved how to treat people. So, I did some hard thinking for a few days and knew it was time to leave and head out on my own. It wasn’t easy, especially when friends and family members told me I was flat out crazy.

It’s a short post, but a solid point. Believe in yourself! While running a business is often about compromise and patience, if you find you need to compromise your most sincere beliefs, then take some time to think things through. Maybe it’s time for a new approach or just a simple adjustment in the direction you’re chosen. Just remember, nothing is ever cast in stone. As you grow as an artist and a business owner you’re going to regularly happen upon crossroads and opportunities that change your path. Surround yourself with positive people and above all, “to thine own self be true.”
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This article was written by
Skip Cohen

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Click above to visit the SCU blog.

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