Is Your "Gifting Strategy" in Place
for the Holidays?
October 26, 2011 Client Acquisition
This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. - moneycentral.msn.com
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PPA Loan and Showcase Books:
Inspire Your Artistry!
October 18, 2011 Resources
The day-to-day demands of running any business in the arts can occasionally stifle an artist’s creativity. Photographers are fortunate that each year Professional Photographers of America publishes two invaluable resources that will inspire your artistry and feed your creativity.
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Read More...The Art of Packaging
October 12, 2011 Sales
How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio's brand!
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Read More...The Gift Only You Can Give
October 04, 2011 Marketing Campaign Idea
Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list:
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