Show You Care With a Teddy Bear!

September 27, 2011 Marketing Campaign Idea

Have you ever noticed that even in a difficult economy, families tend to loosen their purse strings as the holidays draw near? And why not! As soon as parents start planning for the holidays, family is on their minds, and their thoughts quite naturally turn to gift giving. For photographers, this means that it is Prime Time for Portraits! So it’s not too early to begin nudging your clients and prospects into the holiday state of mind by mailing and emailing them with portrait ideas to brighten the holidays. blogEntryTopper

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5 Steps to Attracting Great Clients

September 21, 2011 Client Acquisition

While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective clients must move through a step-by-step process that leads to the ultimate sale and beyond to client loyalty. This process is profoundly affected by the success of your marketing. blogEntryTopper

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Big Profits from Little Calendars

September 14, 2011 Client Acquisition

Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them to your photography — easily and inexpensively. blogEntryTopper

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Use Holiday Greeting Cards to Help Drive Holiday Sessions

September 07, 2011 Client Acquisition

According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits.
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