Client Acquisition
5 Ways to Show Clients You Care
November 30, 2011
You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of them unexpected — that get clients buzzing about your business to their friends and family, and it’s more important than ever to be on top of your client-appreciation game during an economic downturn. While you can’t control the economy, you can control what goes on when clients visit your premises. Here are some of those “little things” that pay big dividends in client satisfaction.
Read More...
Read More...Comments
Offer Your Clients the Perfect
Gift This Holiday Season
November 09, 2011
If you are looking for a great way to promote your studio to clients and prospects as THE PLACE for easy, stress-free, one-stop, holiday-gift shopping . . . then a Gift Certificate promotion is the way to go!
Read More...
Read More...Is Your "Gifting Strategy" in Place
for the Holidays?
October 26, 2011
This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. - moneycentral.msn.com
Read More...
Read More...5 Steps to Attracting Great Clients
September 21, 2011
While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective clients must move through a step-by-step process that leads to the ultimate sale and beyond to client loyalty. This process is profoundly affected by the success of your marketing.
Read More...
Read More...Big Profits from Little Calendars
September 14, 2011
Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them to your photography — easily and inexpensively.
Read More...
Read More...Use Holiday Greeting Cards to Help Drive Holiday Sessions
September 07, 2011
According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits.
Read More...
Read More...Open Doors To Potential Clients
July 28, 2011
When you are out and about in the community, you probably encounter subjects you would like to photograph for any number of purposes . . . to use as studio or advertising samples, competition prints, or simply to practice new techniques on an interesting subject or group.
Read More...
Read More...