1. Business
  2. Inspiration
  3. Photography Education
Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […]
  1. Business
  2. Photography
  3. Photography Education
Wedding ceremonies are the main event on a couple’s big day. But they aren’t always interesting to photograph. There’s the standard processional shots of everyone coming down the aisle, the rings, the vows, and the kiss. Here are 3 shots you might be missing and easily add emotion to the gallery. First, the bride coming […]
  1. Business
  2. Charities
  3. Inspiration
  4. Marketing
  5. Photography Education
So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community.  Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […]
  1. Business
  2. Customer Satisfaction
  3. Marketing
  4. Photography Education
There’s so much incredible content on Shep Hyken’s blog. Unlike so many websites, there’s no expiration date on the ideas he shares about Customer Service. I chose this post out of his archives because it’s a perfect topic for your target audience – creating an educational experience for your customers. Think about it – we’re one […]