Photography Blog by Marathon Press

March 11, 2020

Packaging – A Marketing Opportunity

Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore:…

March 9, 2020

Skip Cohen

New Ideas for Blog Content

The last two posts I shared were all about ways to make your blog stronger. Remember it’s about consistency and relevance. Good content is KING,…

March 4, 2020

Chamira Young

Building Stronger Business Referrals

Intro by Skip Cohen Scrolling through the archives of Chamira Young’s blog, her post about building relationships with other photographers hit home on so many…

Business Cards – Still a Valid Introduction!

March 2, 2020

Sarah Petty

Business Cards – Still a Valid Introduction!

Intro by Skip Cohen I’m still amazed at the number of photographers who, when I ask for their card, apologize for not having any with…

Using Comparison Strategies in Your Pricing

February 27, 2020

Beverly Walden

Using Comparison Strategies in Your Pricing

Intro by Skip Cohen Beverly Walden regularly shares terrific content in her “Tuesday Tidbits” series. The post below was her last for 2019, and it’s…

Your Blog – Building Blocks for the New Year – Part Two

February 19, 2020

Skip Cohen

Your Blog – Building Blocks for the New Year – Part Two

Okay, so we hit on understanding your target readership in my last post. Let’s move on to how you’re going to get it done! If…

Your Blog – Another Building Block for the New Year – Part One

February 17, 2020

Skip Cohen

Your Blog – Another Building Block for the New Year – Part One

It’s February, and for most of you, it’s still the “slow season.” I hate that expression because too many of you think the slow season…

Being in Business and Allowing Yourself to Be Vulnerable

February 12, 2020

Chamira Young

Being in Business and Allowing Yourself to Be Vulnerable

Intro by Skip Cohen Looking through Chamira Young’s blog archives, I ran across this post about vulnerability. Being vulnerable is one of those overly used…

February 10, 2020

Sarah Petty

Zappos – Fun to say, more fun to buy!

Intro by Skip Cohen Digging way back into Sarah Petty’s archives, I found this post about Zappos. The post was put up in their early…

February 5, 2020

Skip Cohen

Are You Headed Towards Burnout?

I rarely share a post recently shared on my own blog, but the topic of burnout, especially with artists, is so relevant and too prevalent.…

Page 4 of 63

Beverly Walden (24)

Bevwalden@noemail.com

Beverly, along with her husband, Tim, took over Walden’s Photography in 1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art Portraiture. Today, they run a high-end studio, providing beautifully crafted portraits with impeccable customer service, along with Walden Coaching (www.WaldenCoaching.com) helping photographers build a stronger brand and business.

Stay Calm and Don’t Give Up!

Bob Coates (20)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

Never Let Fear Hold You Back

Bryan Caporicci (18)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

Standing Out in the Market – Part Two

Chamira Young (22)

chamira@nomail.com

Chamira started her journey into the arts with a goal to be an artist. From the University of Michigan School of Art & Design (Go Blue!) to working as an excited graphic designer and illustrator at a book publishing company, to serving as an eager photographer, print designer, and web designer at an international motorcycle magazine. She admits to being a tech nerd and today is a successful photographer, podcaster and writer. She co-hosts two popular podcasts with Skip Cohen, writes for Photofocus.com, her own blog, ProPhotographerJourney, and has a never-ending love for the craft!

Why Your Headshot is So Important

Mark Weber (21)

markw@marathonpress.net

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support.
Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

21 Ideas to Maximize Your Down Time & Be Ready For The Future

Nicole Begley (22)

NicoleBegley@nomail.com

Nicole Begley, M.Photog.Cr, CPP, is an animal trainer turned pet
photographer based in Pittsburgh, PA who also travels the world teaching
pet photographers from every corner of the globe. She is the creator of
Hair of the Dog, a site dedicated to helping pet photographers run a
profitable pet photography studio and has authored a book - Pet and Horse
Photography for Everybody. A member of PPA since 2010, Nicole has earned
her Master of Photography degree, Photographic Craftsman degree, as well as
her Certified Professional Photographer designation. Her work has won
several awards at local and district competition, as well as a four-time
medalist in the International Print Competition.

Charitable Marketing with Pets

Robert Nowell (9)

RobertNowell@nomail.com

Robert Nowell is a veteran full-time professional photographer. He has photographed over 650 weddings and has a sterling reputation as a portrait artist. Robert has taught thousands of photographers in the last three decades. He is currently an adjunct professor at Mohawk college In the Creative Photography program where he teaches business and marketing. Robert is co-founder and content creator at Sprouting Photographer and Vice President and co-founder at Sprout Studio.

Educating Your Clients From the First Call

Sarah Petty (64)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Are You a Cage-Free Egg?

Skip Cohen (83)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine

Suzette Allen (27)

SuzetteAllen@nomail.com

Suzette Allen, Lumix Ambassador and Adobe Influencer, is a long- time Photoshop instructor and Hybrid pioneer who continues to reinvent herself to stay current with the changing landscape of photography. Pursuing creativity by embracing technology has become a hallmark of her style and a continual driving force to share her creativity with the world. She passionately creates and shares her vision as a Photographer and Educator, being a lover of people AND photographic art!

Adding Signatures, Logos, Text and More in Photoshop…in seconds!

Tamara Lackey (7)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Motivation: Don’t Miss That Shot

Ann Monteith

Bruce Hudson

Chris Wunder

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.

Gavin Phillips

Jason Odom

Jen Basford

Jerry Weiner

Jessica Drossin

John Hartman

Josh Hudson

Judy Grann

Justin & Mary Marantz

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

Kay Eskridge

Linda McCarthy

Lori Nordstrom

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

Marilyn Sholin

Mary Fisk-Taylor

Melissa Gallo

Michele Celentano

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Sarah Higgins