You Need Objections in Your Small Business
By Sarah Petty If you aren't getting objections when selling to your clients, you are done selling. You have either closed the sale or the…
Which Product Line Earns You the Most Money Per Session?
Looking at all of the product lines that you offer in your photography business, which one do you find makes the most money per session?…
Before You Start to Market: Part Two
By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s…
For Your Inspiration: Beach Scenes
"For Your Inspiration" is an ongoing series of once-a-month posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter.…
Before You Start to Market: Part One
By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key…
The Top Five Reasons You Should Be A School Photographer
By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here's why: 1. It's one of the…
Marathon and Pro Photo Deals Contest
We have teamed up with Pro Photo Deals to offer you a fun contest with a grand prize worth $1200! That's right, we are giving…
Building a Strong Business: Part Four
Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must…
For Your Inspiration: April Showers Bring May Flowers
"For Your Inspiration" is an ongoing series of once-a-month posts showing examples from PPA's Loan Collection and Showcase books focusing on a specific subject matter.…
What is Your Dream Photographic Job?
We can't all be "on the cover of the Rolling Stone," but we can dream to be the photographer who takes the cover picture. If…