Polls Which Product Line Earns You the Most Money Per Session? Looking at all of the product lines that you offer in your photography business, which one do you find makes the most money per session? Is that the only product line you offer? Do you have a close runner up? Comment below and let us know. Which product line earns you the most money per […] Written by Marathon Press June 19, 2012June 19, 2012
Business Before You Start to Market: Part Two By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do it: Assess Your Competition To determine how important competition is for market segments you wish […] Written by Ann Monteith June 12, 2012June 12, 2012
Business Before You Start to Market: Part One By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key to building a successful business is consistent and compelling marketing? I’ve said it and written it thousands of times. As important as marketing is, there are some vital first steps […] Written by Ann Monteith May 31, 2012May 31, 2012
Business The Top Five Reasons You Should Be A School Photographer By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here’s why: 1. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and the work day often concludes by early afternoon. This […] Written by Chris Wunder May 23, 2012May 23, 2012
News/Notes Marathon and Pro Photo Deals Contest We have teamed up with Pro Photo Deals to offer you a fun contest with a grand prize worth $1200! That’s right, we are giving away a Branding Essentials Package to one lucky winner along with $25,000 in gift certificates. To enter, Click Here and submit an image that best represents your brand. The more […] Written by Marathon Press May 23, 2012May 23, 2012
Business Building a Strong Business: Part Four Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must manage! We’ve already discussed building a plan (read more about preparing a business plan in Part One), pricing your products for profitability (read more about pricing in Part Two), and […] Written by Judy Grann May 15, 2012May 15, 2012
Polls What is Your Dream Photographic Job? We can’t all be “on the cover of the Rolling Stone,” but we can dream to be the photographer who takes the cover picture. If you could have any photographic job in the world, what would it be? What is your dream photographic job? Written by Marathon Press May 2, 2012May 2, 2012
Technology I Can’t Live Without it Logitech iPad 2 Keyboard Case by Zagg by Ann K. Monteith I was amazed at how quickly the iPad changed my computer habits. As an admitted Mac Fanatic, it was hard to pass up the original iPad, but I held out for iPad 2 because I really wasn’t sure how the new device would fit […] Written by Marathon Press April 25, 2012April 25, 2012
Business Is Your Small Business Worth Every Penny? By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price is no longer a sticking point with your clients. And it all starts with these five ingredients. Ingredient 1 – Brand It’s nearly impossible to charge what you’re worth without […] Written by Sarah Petty April 17, 2012April 17, 2012
Business Building a Strong Business: Part Three Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your business plan (read more about preparing a business plan in Part One), but it cannot be completed until you have established your products and prices (read more about pricing in […] Written by Judy Grann April 4, 2012April 4, 2012