The Power of Not-So-Old Photographs

The Power of Not-So-Old Photographs

Recently on my blog, I shared the collage above. It was for “Throwback Thursday,” and these days, because of the pandemic, you don’t have to go very far for a great look in your rearview mirror.

I wanted to share the post here on Marathon’s blog because our photographs are a significant ingredient for helping us stay focused on finding our way back to the business, so many of us love.

There’s no question we’re all feeling frustrated and working hard to find ways to rebuild business, but if you need a lift – looking at photographs from any time before hunkering down is one of the best things to actually being with those friends and associates we all miss so much.

Those photographs are also a great reminder to the importance of memory making and your ability to stop time for clients and make the intangible, tangible! 

“This is what I like about photographs.
They’re proof that once, even if just for a heartbeat,
​everything was perfect.”

Jodi Picoult

I ran across this collage in a folder of PowerPoint slides. At the end of most presentations/workshops, I always comment about the best thing about this industry: The friendships that come out of everyone’s love for the craft. This would typically be my last slide.

Looking at each of these photographs, I realized what I miss most: the freedom of being able to hug a friend.

I’ve shared Jody Picoult’s quote so many times in other posts, but no other statement fits better at this time in history. It’s our photographs and videos that capture those ordinary moments from the past that now have become iconic!

But while life is different for all of us today, nothing can change the love and respect I have for everyone above. And, as sappy as it sounds, it’s the journey we’re all still on together that makes each day unique, even when there’s so much we used to take for granted!

Social distancing? We didn’t need no stinkin’ social distancing!*

If you don’t get the reference, ask somebody over fifty.

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This article was written by
Skip Cohen

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

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