Business Inspiration Marketing Staying Focused and Hanging on Tight Intro by Skip Cohen Suzette Allen and I have known each other for a lot of years, but it’s only in the last four or so that we became good friends. It’s all the result of finding quality time together and going beyond business meetings and those quick conversations we all have at conventions. In […] Written by Suzette Allen December 5, 2019December 5, 2019
Business Taking the Fear Out of Sales Intro by Skip Cohen It’s another excellent post from the Sprouting Photographer archives. This time Rob Nowell joins us with a terrific look at getting fear out of the selling scenario. At every conference, one of the most popular business programs is always about selling and especially closing the sale. So many photographers are afraid […] Written by Robert Nowell December 2, 2019December 2, 2019
Business Marketing Standing Out in the Market – Part Two Intro by Skip Cohen This is the second part of Bryan Caporicci’s post to help you think through things you can do to stand out in the marketplace. But unlike the first half of this two-part post, Bryan’s moving away from online and into the offline space. Building your brand is about both your online […] Written by Bryan Caporicci November 27, 2019November 27, 2019
Business Marketing Standing Out in the Market – Part One Intro by Skip Cohen Bryan Caporicci and I initially met many years ago through social media. As the online friendship grew, just like his recommendation here, getting to know each other offline added a new element to our relationship. More members of the Sprouting Photographer team came into the circle, and I got to know […] Written by Bryan Caporicci November 25, 2019November 25, 2019
Business Inspiration Techniques The Addition of Movement Intro by Skip Cohen This post from Suzette Allen’s archives is six years old…yet, so many of you still haven’t caught on. You’ve got to make your work look different than your competitors. So, from single images you share on your website and blog to marketing messages on various promotions, products and services – […] Written by Suzette Allen November 18, 2019November 18, 2019
Business Marketing Are You Staying Relevant? Intro by Skip Cohen Every small business is fighting to be relevant these days. And, just when it seems like you’ve figured out the right mix of marketing ingredients trends change and you feel like you’re back to ground zero! If you’re following Bev Walden and Walden Coaching, then you’ve already seen the post I […] Written by Beverly Walden November 13, 2019November 13, 2019
Business Photography Pricing on Your Website? Intro by Skip Cohen Sarah Petty just recently shared this post as a video on the Joy of Marketing blog. With so much of her outstanding advice, the transcript is always below the short film. In this recent post, she hits on one of the most talked-about topics in any business/marketing workshop involving photographers – […] Written by Sarah Petty November 4, 2019November 4, 2019
Business Marketing Are You In a Booking Rut? Intro by Skip Cohen There’s so much great content on the Internet, but sometimes you have to do a little mining! Justin and Mary Marantz never slow down, trying to help photographers build a stronger business. They shared this post four years ago, and it’s just as valid today. The seasonality of the fourth quarter […] Written by Justin & Mary Marantz October 21, 2019October 21, 2019
Business High School Seniors – Is it Time to Change Your Pricing? Intro by Skip Cohen Pricing is probably one of the most sensitive topics in professional photography, but there are a few common denominators, so many of you share. Most of you think the bottom will drop out of your business if you raise prices, and many of you are scared to death to make any […] Written by Sarah Petty October 14, 2019October 14, 2019
Business Inspiration Inspiration and a Fresh Vision Intro by Skip Cohen In the last month, there’s been a lot published about the Bubble Trailer Light Tour. One of my favorite couples in photography, Suzette Allen, and Jon Yoshinaga are on the road for a 13,000-mile workshop-journey of the U.S. Along the way, they’ve been sharing inspiration, beautiful images, and stories capturing their […] Written by Suzette Allen October 9, 2019October 9, 2019
