Business Holidays Marketing Photography Education While They’re Together – How to Get Last-Minute Family Portraits The holidays are fast approaching and the Thanksgiving break is a time when families are getting together for the first time in a while, especially if they have kids in college. What better way than to promote that you’re able to photograph the family while everyone is together? It doesn’t take much. Promoting that you […] Written by Mark Weber November 5, 2024August 10, 2023
Holidays Photography Education Happy Halloween! Tonight’s the night! After the trick-or-treaters are done, get your snacks and beverages ready, turn on your TV, turn out the lights and plug in (or stream) your favorite horror movie! Some of you like something light-hearted like Ghostbusters, but some of you are into the real slasher-type movies. The good news is there’s something […] Written by Mark Weber October 31, 2024March 4, 2024
Inspiration Photography Photography Education Techniques Creating Award Winning Images with the Gear You Already Own Intro by Mark Weber, M.Photog., Cr., M.Artist. CPP, Marathon Press Whenever I seek inspiration, I open one of my PPA Image Excellence or Showcase books. The variety and quality of work from so many talented photographers never cease to amaze me. These images not only inspire me but also remind me of the high standards […] Written by Rob Moorman October 29, 2024August 21, 2024
Business Holidays Marketing Photography Education Sales How to Help Your Customers Wrap Up Christmas Early The holidays can get pretty hectic. Besides work, life in general can get a bit crazy and if you live in the snowy part of the States I don’t have to remind you that ice and snow can add to the stress. One thing that never changes tho is that families value photographs of each […] Written by Mark Weber October 24, 2024August 10, 2023
Inspiration Photography Photography Education Artistic Luxury Real Estate Photography. Breaking Paradigms Through Print Competition. As a professional commercial photographer with a strong sense of artistic integrity, I am thrilled to share the story behind some of my award-winning images. I am honored to have these images featured in the Marathon Blog. The three photos featured in this article were crafted to highlight the beauty of luxury homes, a market […] Written by Sabrina Casas October 22, 2024August 20, 2024
Photography Photography Education Techniques How to Take Your Interior Photography to the Next Level I enjoy the challenge of creating panoramas. When I visited MacArthur Memorial in Norfolk, VA, the clean architectural design inspired me to try a new method taught by master photographer Andrea Phox. MacArthur Memorial is a museum and research center dedicated to the life of the famed Army General Douglas MacArthur. I began conjuring a plan […] Written by Steve Radcliffe October 17, 2024July 11, 2024
Business Inspiration Photography Education There Are NO Shortcuts to Quality! It’s not a new topic for me to share, but we’re into the seasonality of 2024. The kids have been back in school in many areas for a full two months, and Mom has a little time on her hands to consider an updated family portrait. Plus, she’s thinking about what to get Grandma for […] Written by Skip Cohen October 15, 2024September 10, 2024
Business Marketing Photography Education Hero Marketing – How to Take Your Business to the Next Level Let’s face it – marketing is HARD! Potential clients are inundated with ads while trends are constantly changing. Reaching people is more difficult than ever before. So, what can we do to find those clients? I’m sure you’ve heard the term “relationship marketing”, right? Consider a twist on this concept which I like to call “Hero Marketing”. My journey into […] Written by Lisa Asp October 10, 2024July 30, 2024
Inspiration Marketing Photography Education Sales How to Have Gift Certificates Jump Start Your Holiday Sales Gift certificate sales are a $884 billion dollar global industry in the past couple of years and growing! 47% of Americans have at least 1 unused gift card. They are popular and you should tap into this market A quick way to do that is a “Double Your Dollars” gift card sale. This can be […] Written by Mark Weber October 8, 2024August 10, 2023
Business Marketing Photography Education How to Gain Business Exposure Using a Press Release In today’s era of constant social media posts, submitting a press release to a local news outlet is a highly effective, yet often overlooked method of gaining credible business exposure. Readers tend to trust articles more than advertisements since articles are perceived as editorial content rather than paid promotions. Compared to other marketing strategies, press […] Written by Karen Walker October 3, 2024July 11, 2024
