Business Photography Education Sales How Thinking Like a Print Artist Creates Better Photographs Most photographers spend a lot of time thinking about how an image will look on a phone, tablet, or computer screen. After all, that’s where clients first see their images. But what if you approached every session with the final printed piece already in mind? The simple shift from creating images for social media to […] Written by Mark Weber September 22, 2026July 28, 2026
Business Photography Education Sales How to Book Photographic Church Directories for High Profits Photographing church directories is a great way to establish long-term client relationships and showcase your skills in a niche market. Church directories serve as a valuable tool for community building, so offering a professional service can make a lasting impact. Here’s a step-by-step guide to help you book and execute these projects successfully: 1. Research […] Written by Mark Weber July 29, 2025February 13, 2025
Marketing Photography Education Sales How to Market Your Business the Smarter Way As the new year begins, now is the perfect time to step back and plan your marketing strategy for 2025. One of the most critical aspects of effective marketing is targeting the right clients. Think of it this way: using a shotgun approach versus a precision rifle not only wastes money but can also dilute […] Written by Mark Weber February 13, 2025January 16, 2025
Business Inspiration Marketing Photography Education Sales Uncategorized How to Add Quick Profits – Studio Sample Sale It’s the day after Christmas and everyone has hopefully survived the Xmas holiday! There’s one last thing you can do to add a little extra profit to end the year. Sell your sample prints that are more than a year old. Contact the customers you have had samples of that are just starting to age […] Written by Mark Weber December 26, 2024August 11, 2023
Business Photography Education Sales How to Increase Your Portrait Sales Owning a photography business requires you to do so many things well. From your photography to your marketing you have to constantly be changing and improving. But what about your sales? You can do everything else right but if you don’t get the sales, none of it matters. The first step to effective sales averages […] Written by Mark Weber November 21, 2024August 11, 2023
Business Holidays Marketing Photography Education Sales How to Help Your Customers Wrap Up Christmas Early The holidays can get pretty hectic. Besides work, life in general can get a bit crazy and if you live in the snowy part of the States I don’t have to remind you that ice and snow can add to the stress. One thing that never changes tho is that families value photographs of each […] Written by Mark Weber October 24, 2024August 10, 2023
Inspiration Marketing Photography Education Sales How to Have Gift Certificates Jump Start Your Holiday Sales Gift certificate sales are a $884 billion dollar global industry in the past couple of years and growing! 47% of Americans have at least 1 unused gift card. They are popular and you should tap into this market A quick way to do that is a “Double Your Dollars” gift card sale. This can be […] Written by Mark Weber October 8, 2024August 10, 2023
Business Marketing Photography Education Sales How to Turn Senior Photography into Family Photography For those of you who have photographed High School Seniors, now is the time to follow up and invite the families back for family portraits. This is not a new idea and chances are you’ve already offered this type of session to the mom as part of the benefits of having Senior portraits done thru […] Written by Mark Weber August 22, 2024August 10, 2023
Photography Education Sales How to Make the Client Connection This might be a little controversial in the business mindset, but I truly believe if you want to have a meaningful, profitable, and rewarding business, it can change your world. There are so many classes that will encourage the business mindset of the hungry entrepreneur. Push. Fight. Win. Gain, gain, gain. I struggled for a […] Written by Kenzie Hunter Hokanson March 19, 2024January 15, 2024
Business Photography Education Sales How to Create a Newborn Products Strategy Most photographers ask themselves the question, “What are parents buying these days from their newborn sessions?”. But I’d like to give you this thought; your clients don’t know what they want to buy until you tell them! You get to decide what you want your clients to own, what products will best show off your […] Written by Lori Nordstrom December 19, 2023August 21, 2023
