Business Holidays Marketing Photography Education Mother’s Day and Father’s Day Are Back – You ready? The obvious holidays waiting in the wings are Mother’s Day and Father’s Day. Both are ideal for planting seeds for an updated family portrait. The challenge is that too many of you think these holidays are such a long way off, and you’re in your mañana mode. Someday you’ll start working on promoting ideas for […] Written by Skip Cohen April 14, 2026March 20, 2026
Holidays Photography Education Finding the Pot of Gold in Your Photo Archive With St. Patrick’s Day here, conversations inevitably turn to luck, rainbows, and the legendary pot of gold at the end of one. For photographers, though, that pot of gold might not be at the end of a rainbow. It might be sitting quietly on a hard drive. Most photographers have thousands—sometimes tens of thousands—of images stored away […] Written by Mark Weber March 17, 2026March 13, 2026
Business Holidays Inspiration Marketing Photography Education How to Make Valentine’s Day Unforgettable with a Photography Experience For many photographers, this time of year tends to be a little slower. But Valentine’s Day is a golden opportunity you don’t want to miss. It’s the perfect chance to offer couples something unique—a lasting experience that goes far beyond flowers or dinner. Think about the magic you can create capturing the spark of two […] Written by Mark Weber January 20, 2026September 16, 2025
Holidays Happy New Year! As we welcome a brand new year, we want to take a moment to thank you—our valued clients, partners, and community—for being a meaningful part of our journey. Your continued support, collaboration, and trust inspire us every single day. Whether we worked together recently or have partnered for years, we are incredibly grateful to have […] Written by Mark Weber January 1, 2026June 26, 2025
Holidays Happy Holidays As the year winds down, we want to take a moment to say thank you. To our clients, partners, and supporters—you’ve made this year meaningful, memorable, and successful. Your trust and collaboration have been the heart of everything we’ve accomplished, and we’re incredibly grateful to be part of your journey. This season is a time to […] Written by Mark Weber December 25, 2025June 26, 2025
Holidays Inspiration How to Give the Best Holiday Gift It’s Almost Christmas Eve… When you’re a kid, this might as well be Christmas Eve. The excitement builds with each passing day, especially as presents begin to appear under the tree—maybe even tempting you to give them a little shake to guess what’s inside. This season is special. It’s a time to gather with family and friends, […] Written by Mark Weber December 23, 2025July 29, 2025
Business Holidays Happy Thanksgiving As Thanksgiving arrives, we want to take a moment to express our heartfelt gratitude. To our incredible clients, partners, and community—thank you. Your trust, support, and collaboration mean the world to us. Whether you’ve been with us for years or just joined us recently, we’re truly thankful to be a part of your journey. This […] Written by Mark Weber November 27, 2025June 26, 2025
Holidays Marketing Photography Education How to Promote Family Sessions Close to Christmas As Christmas draws near, many photographers slow down or assume it’s too late to book more sessions—but in reality, this is a golden opportunity. Plenty of families are just now realizing they want updated photos for cards, gifts, or to document the season. With the right approach, you can fill your calendar, make some extra income, […] Written by Mark Weber October 28, 2025June 26, 2025
Business Holidays Inspiration Photography Education How to Have a Successful Santa Photography Campaign Santa photo sessions can absolutely be worth doing, but their success depends on how well you plan, market, and execute them. There are a couple of different Santa session styles. 2. The kind that are all about the experience. There is plenty of time allowed with an experienced and skilled Santa for the ultimate experience. The […] Written by Mark Weber October 14, 2025October 2, 2025
Business Holidays Marketing Photography Education Time to Think About Your Holiday Card for 2025! At least once a year, I do my best to remind you about one of the easiest and most effective marketing tools you have: holiday cards. Many of you offer holiday cards to your clients, but I’m writing about your personal card for this year. There are many of you who just don’t get it. […] Written by Skip Cohen September 30, 2025August 19, 2025
