Business Marketing Photography Education How to Have a Successful Valentine’s Day Special Is it worth doing a Valentine’s Day Promotion? The National Retail Federation reported that in 2023 people spent a total of $25.9 billion on Valentine’s Day — the second-highest year on record — and per-person spending was around $193, according to NRF and Prosper Insights and Analytics’ annual Valentines Day survey. Think about it. People […] Written by Mark Weber January 2, 2024August 2, 2023
Holidays Photography Photography Education How to Create Some Cool Halloween Photos Halloween is here! And with all the costumes, serious or fun, children or adults, brings lots of opportunities to create some very unique images. Here are some tips and tricks to capture spooky and memorable shots: Remember, Halloween is all about creativity and fun, so don’t be afraid to try new things and let your […] Written by Mark Weber October 31, 2023July 18, 2023
Business Marketing Social Media How to Grow Your Business with Effective Social Media Marketing Strategies There are numerous ways to tap into the power of Social Media Marketing. Getting your strategies in place is critical. 1997 marked the start of what would become today’s social media. In 2019, the global average for time spent on social media was 56 minutes. In 2020, it jumped to 145 minutes. In 2023 the average person is spending […] Written by Mark Weber October 17, 2023July 18, 2023
Inspiration Photography PPA Degrees & Certifications – Are They Worth It? One of my favorite things about working at Marathon & tradeshows is the variety of photographers I get to talk to from all over the country. From brand-new hobbyists to full-time professionals, all share the same passion for photography as I do. But what about people’s opinions regarding the Professional Photographers of America Degrees? Certification? […] Written by Mark Weber January 5, 2023December 21, 2022
Business Inspiration Photography Education How to Get Your Enthusiasm and Passion Back How far will enthusiasm and passion take you? Think about it. How many times have we seen athletes who had all sorts of talent but lacked motivation so they struggle? Then there are the Rudy’s of Notre Dame football or Michael Jordon of the Bulls who were willing to do whatever it takes to just […] Written by Mark Weber October 6, 2022October 3, 2022
Business Marathon Marketing Moment Marketing Photography Education Profits, People and Portraits Part 1 Profits, People, and Portraits – Your 4th Quarter Marketing The marketing decisions you make today will have a direct effect on the success of your fourth quarter. That in turn affects the profits you make to carry you thru the slower time of year. Regardless of your target product line, you need to put a […] Written by Mark Weber August 2, 2022August 2, 2022