Business Holidays Photography Education How to Plan the Perfect Santa Promotion For You Right Now! Now is the perfect time to start planning your holiday session campaigns for November. Many studios run Santa promotions, but there are two very different approaches. One approach focuses on the experience—high production value, time-intensive post-processing, and a sales structure designed for high average orders. The other approach focuses on volume—a smaller setup, minimal production time, and a structure […] Written by Mark Weber September 8, 2026July 24, 2026
Inspiration Photography Education How to Create a Fine Art Digital Painting That Tells a Story One of the biggest enjoyments of working toward my PPA Master Artist degree is completing self-assigned projects that challenge my artistic abilities and push me beyond my comfort zone. For this assignment, I wanted to create a digital artwork that paid tribute to the dramatic maritime paintings of the old masters while showcasing modern digital […] Written by Michael Travisano September 3, 2026September 3, 2026
Business Inspiration Photography Education To Thine Own Self be True “Your only obligation in any lifetime is to be true to yourself” Richard Bach The title of today’s post gets credited to Shakespeare, but after all these years of being together it belongs to my wife, Sheila. With so many different projects over the years when I’ve asked her, “So what do you think?” her answer […] Written by Skip Cohen September 1, 2026September 1, 2026
Business Inspiration Photography Education How to Market Fabulous Halloween Sessions That Sell Every October, photographers have a golden opportunity to create something truly unforgettable — spooky, creative costume sessions that bring out everyone’s inner character. Whether it’s dramatic makeup, eerie lighting, or full-on themed sets, these sessions can be wildly fun and profitable when done right. This year, think beyond the typical “pumpkin patch mini.” Team up with a makeup artist, […] Written by Mark Weber August 27, 2026June 10, 2026
Inspiration Photography Education What Artists Can Teach Photographers Photographers often study other photographers, and of course, we should. There is so much to learn from the people who share our tools, our language, and our love of light. But some of the best ways to broaden our photography may come from outside our industry altogether. Painters, sculptors, writers, musicians, dancers, filmmakers, and mixed […] Written by Carly Sullens M. Artist, CPP August 25, 2026June 23, 2026
Business Holidays Marketing Photography Education The Countdown to Holiday Seasonality Okay, I know it’s August and holiday seasonality seems so far away, but in all honesty, NOW is the time for you to be thinking about your planned activities under the marketing umbrella. The easiest part of most of what I’m suggesting is that you’ve already got a potential creative and operational partner…MARATHON! Besides helping […] Written by Skip Cohen August 20, 2026July 14, 2026
Inspiration Photography Photography Education How to Find the Sweetspot of Landscape Photography The Palouse is one of those places that keeps drawing photographers back. Every season brings new colors, and every year the landscape changes with crop rotation. A field that is bright green one year may be bare soil the next. Add changing weather and the constantly shifting quality of light, and no two visits are […] Written by David Huck August 18, 2026June 8, 2026
Marketing Photography Education The Heart of Family: Marketing Photography Sessions Featuring Grandparents Every family has a storyteller — and more often than not, it’s the grandparents. They hold the family history, the laughter, the stories, and the quiet wisdom that connects generations. As a photographer, capturing that connection isn’t just another session — it’s a legacy in print. That’s why grandparent sessions are one of the most emotionally powerful […] Written by Mark Weber August 13, 2026June 10, 2026
Inspiration Photography Education How a Bouquet of Lilies Became an Award-Winning Fine Art Photograph Some photographs are carefully planned. Others happen because of a moment, a gift, or a spark of curiosity. Lily Glow was born during one of the most unusual periods of our lives—the spring of 2020, when much of the world was sheltering in place during the pandemic. One day, I received a stunning bouquet of lavender […] Written by Mary Buck August 11, 2026June 16, 2026
Business Marketing Photography Education How to Know if You Are a Professional? We’re all guilty at times of something slipping through the cracks, but too many of you are turning missed opportunities into an art form! Every time you’re in public, whether physically or in cyberspace, there’s a chance to show your skill set, not just as an artist, but as a business owner. I recently shared […] Written by Skip Cohen August 6, 2026July 14, 2026
