Business Inspiration Photography Education There Are NO Shortcuts to Quality! It’s not a new topic for me to share, but we’re into the seasonality of 2024. The kids have been back in school in many areas for a full two months, and Mom has a little time on her hands to consider an updated family portrait. Plus, she’s thinking about what to get Grandma for […] Written by Skip Cohen October 15, 2024September 10, 2024
Business Marketing Photography Education Hero Marketing – How to Take Your Business to the Next Level Let’s face it – marketing is HARD! Potential clients are inundated with ads while trends are constantly changing. Reaching people is more difficult than ever before. So, what can we do to find those clients? I’m sure you’ve heard the term “relationship marketing”, right? Consider a twist on this concept which I like to call “Hero Marketing”. My journey into […] Written by Lisa Asp October 10, 2024July 30, 2024
Business Marketing Photography Education How to Gain Business Exposure Using a Press Release In today’s era of constant social media posts, submitting a press release to a local news outlet is a highly effective, yet often overlooked method of gaining credible business exposure. Readers tend to trust articles more than advertisements since articles are perceived as editorial content rather than paid promotions. Compared to other marketing strategies, press […] Written by Karen Walker October 3, 2024July 11, 2024
Business Charities Marketing Photography Education How to Find Opportunities to Be Involved in Your Community “At the end it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back. “ Denzel Washington Halloween is a month away, followed by Thanksgiving, Christmas, Chanukah, and a long list of events in virtually every community. NOW is the time to […] Written by Skip Cohen October 1, 2024September 10, 2024
Business Holidays Inspiration Photography Education How to Create the Incredible Santa Photography Experience Years ago a Santa session only used to be a quick fast, 5-minute session that was built on low prices and high volume mentality. But then came along the understanding that there could be more to this. Something deeply meaningful. Think about it. Santa is the most magical thing to a child. The time of […] Written by Chris Fritchie September 26, 2024September 26, 2024
Business Marketing Photography Education Partnerships: Expanding Your Reach and a Stronger Business It might be September, but there’s still time to establish partnerships to expand your brand awareness as we go into the seasonality of the fourth quarter. Stop thinking you have to be a solo act! “If you want to go fast, go alone. If you want to go far, go together.” African Proverb I’m a […] Written by Skip Cohen September 19, 2024August 21, 2024
Business Marketing Photography Photography Education An Easy Children’s Photography Session Theme “Come to the Pumpkin Patch” makes a fun and exciting theme to attract fall sessions. All kids love pumpkins. Parents too. It’s the time of year when the weather has cooled off and the smell of fall is in the air. People love getting out and spending time with their children doing activities like this. […] Written by Mark Weber September 10, 2024August 10, 2023
Business Marketing Photography Education Sales How to Turn Senior Photography into Family Photography For those of you who have photographed High School Seniors, now is the time to follow up and invite the families back for family portraits. This is not a new idea and chances are you’ve already offered this type of session to the mom as part of the benefits of having Senior portraits done thru […] Written by Mark Weber August 22, 2024August 10, 2023
Business Inspiration Photography Education Uncategorized Don’t Should Yourself “Looking back won’t move you forward. Let the past go. Move on with the grace and wisdom that you’ve learned from every yesterday. Forgive yourself everything. You can’t change what didn’t happen or shift what did. Instead, live in the moment and look for all the beautiful possibility that today is filled with.” Cyndie Spiegel […] Written by Skip Cohen August 8, 2024May 21, 2024
Business Marketing Photography Education How to Get Families Motivated for Fall Portraits The fall is such a wonderful time of year for most states. Late September thru mid-October we start cooling down and needing light jackets in the mornings & evenings again. With that comes the changing color on the trees. It makes an ideal time to do family portraits. The timing is also ideal. Late September […] Written by Mark Weber August 6, 2024August 10, 2023
