Business Marketing Photography Education How to Prepare for Your Best Fall Family Photo Sessions Summer may be in full swing, but it’s the perfect time to start planning your fall family session marketing strategy. Booking early ensures you secure clients before the autumn rush, giving you a jumpstart on the busiest photography season of the year. Here’s how to effectively promote your fall family sessions starting in July: 1. Create […] Written by Mark Weber July 15, 2025January 23, 2025
Business Photography Education Do You Know Your Demographics? Have you ever heard somebody say they’re not a gambler? It’s about everything from buying a lottery ticket to visiting Las Vegas to betting on the Kentucky Derby. What’s ironic is as small business owners, everyone is gambling EVERY day. Being in business is no easy task. There are thousands of variables, ranging from global […] Written by Skip Cohen July 8, 2025June 3, 2025
Business Photography Education Making Your Website a Great Experience I wrote recently about cleaning up your galleries. Well, how about your complete website? Many years ago, I was in a program sponsored by Marathon with Tim and Beverly Walden. I consider them two of the finest portrait photographers in our industry. They talked about something that’s stuck with me all these years: Your clients aren’t […] Written by Skip Cohen June 19, 2025May 16, 2025
Business Marketing Photography Education Don’t Miss Father’s Day! If you missed promoting your services and products for Mother’s Day and graduation, crank up the volume and aggressively go after Father’s Day. This is the last “race” in the seasonality trifecta. Think about it—most dads are missing an updated family portrait. Even more apparent is the target buyer—it’s MOM! Women make 98% of the […] Written by Skip Cohen June 5, 2025May 16, 2025
Business Inspiration Marketing Photography Education Growth Only Happens Outside Your Comfort Zone Risk more than other’s think is safe. Care more than others think is wise.Dream more than others think is practical.Expect more than others think is realistic.Claude Bissell The quote above is so on point for the way many of you look at your career as a photographer. It came out of Lou Mitchell’s book on positive […] Written by Skip Cohen May 20, 2025April 8, 2025
Business News/Notes Photography Education Self Publishing Single Book Publishing? Now Affordable As many of you know Marathon Press, has for many years been the choice for professional photographers across the USA. For about the last 15 years, we have also developed a niche providing high-quality, white-label book production for some of the biggest names in the print-on-demand photo book industry. By utilizing HP Siteflow, the same […] Written by Martin Pugh May 15, 2025May 15, 2025
Business Photography Education Time Management How to Maximize Your Time Through Time Management Managing your time effectively as a photographer is crucial, whether you’re a professional juggling multiple clients or an enthusiast balancing a passion project with daily life. Here are actionable tips to help you make the most of your time: 1. Plan Your Schedule in Advance 2. Prioritize Tasks 3. Streamline Your Workflow 4. Set Realistic […] Written by Mark Weber May 8, 2025May 8, 2025
Business Marketing Photography Education Time to Clean Up Your Website Galleries I know I’ve written about this in the past, but it’s that time of year again – seasonality! And with the ever-growing presence of more consumers online, your site is hopefully going to be viewed more and more. Today, your Internet presence is the equivalent of a brick-and-mortar business just a few years ago. It’s […] Written by Skip Cohen May 6, 2025April 8, 2025
Business Marketing Photography Education How to Attract the Customers You Want Over the years, on my personal blog, I’ve shared ideas that are building blocks for a successful business. One of my favorites is a series of suggestions to help photographers expand their reach to a bigger audience. There are too many of you who thought just by opening your business and hanging a sign; customers […] Written by Skip Cohen April 29, 2025March 18, 2025
Business Photography Education What is the Right Photographic Location and Facility? Does being a professional Photographer today require a store front studio to be successfull? Photographers do not necessarily need a storefront to succeed, as many successful photographers operate without one. The necessity of a storefront depends on the type of photography business, target clientele, and business goals. Here’s a breakdown of the pros and cons […] Written by Mark Weber April 24, 2025February 13, 2025
