Business Marketing Photography Education Why Postcards Still Work: A Simple Marketing Tool for Photographers In today’s digital world, it’s easy to assume that email campaigns and social media are the only marketing tools that matter. While online marketing is essential, there’s one tried-and-true method that continues to deliver results for photography businesses: the humble postcard. A well-designed postcard is affordable, memorable, and puts your work directly into the hands […] Written by Mark Weber October 6, 2026July 31, 2026
Business Holidays Photography Education The Seasonality Countdown “There are no traffic jams along the extra mile.” Roger Staubach It’s October, and I’m always surprised at business owners who are still procrastinating over the “extras” this holiday season! They’ve got all the basics in place – their skill set is good; they’ve defined the level of service they want to provide, and with […] Written by Skip Cohen October 1, 2026October 1, 2026
Business Photography Education Sales How Thinking Like a Print Artist Creates Better Photographs Most photographers spend a lot of time thinking about how an image will look on a phone, tablet, or computer screen. After all, that’s where clients first see their images. But what if you approached every session with the final printed piece already in mind? The simple shift from creating images for social media to […] Written by Mark Weber September 22, 2026July 28, 2026
Business Marketing Photography Education Some Things Never Change Ever notice how, when you get a group of seasoned professional photographers together, the conversation at some point always goes the same way? People start talking about the “old days”. The conversation always highlights how much easier things used to be There’s an inherited legacy out there starting with the senior crowd, yes, even older […] Written by Skip Cohen September 15, 2026August 19, 2026
Business Holidays Photography Education How to Plan the Perfect Santa Promotion For You Right Now! Now is the perfect time to start planning your holiday session campaigns for November. Many studios run Santa promotions, but there are two very different approaches. One approach focuses on the experience—high production value, time-intensive post-processing, and a sales structure designed for high average orders. The other approach focuses on volume—a smaller setup, minimal production time, and a structure […] Written by Mark Weber September 8, 2026July 24, 2026
Business Inspiration Photography Education To Thine Own Self be True “Your only obligation in any lifetime is to be true to yourself” Richard Bach The title of today’s post gets credited to Shakespeare, but after all these years of being together it belongs to my wife, Sheila. With so many different projects over the years when I’ve asked her, “So what do you think?” her answer […] Written by Skip Cohen September 1, 2026September 1, 2026
Business Inspiration Photography Education How to Market Fabulous Halloween Sessions That Sell Every October, photographers have a golden opportunity to create something truly unforgettable — spooky, creative costume sessions that bring out everyone’s inner character. Whether it’s dramatic makeup, eerie lighting, or full-on themed sets, these sessions can be wildly fun and profitable when done right. This year, think beyond the typical “pumpkin patch mini.” Team up with a makeup artist, […] Written by Mark Weber August 27, 2026June 10, 2026
Business Holidays Marketing Photography Education The Countdown to Holiday Seasonality Okay, I know it’s August and holiday seasonality seems so far away, but in all honesty, NOW is the time for you to be thinking about your planned activities under the marketing umbrella. The easiest part of most of what I’m suggesting is that you’ve already got a potential creative and operational partner…MARATHON! Besides helping […] Written by Skip Cohen August 20, 2026July 14, 2026
Business Marketing Photography Education How to Know if You Are a Professional? We’re all guilty at times of something slipping through the cracks, but too many of you are turning missed opportunities into an art form! Every time you’re in public, whether physically or in cyberspace, there’s a chance to show your skill set, not just as an artist, but as a business owner. I recently shared […] Written by Skip Cohen August 6, 2026July 14, 2026
Business Photography Education The Basic Fundamentals of Business NEVER Change Back in April I shared one of two posts I talked my Dad into writing many years ago. He was coming up on 90 at the time and loved the real estate business. And while he’d retired, he never really walked away from the business. Right up until a month or so before he passed […] Written by Skip Cohen July 23, 2026July 2, 2026
