Branding Business Photography Education How to Build a Brand People Can’t Ignore When people hear your business name, what comes to mind? That immediate impression is your brand at work. Branding isn’t just a logo or a catchy tagline—it’s the promise you make to your customers and the experience they can expect every time they interact with you. Strong branding helps your business stand out in a […] Written by Mark Weber June 30, 2026March 13, 2026
Marketing Photography Education Self Publishing Rescue Mission Fund Raising: An interview with Carol Arscott Photography Marathon Press has built a strong niche printing book for professional photographers—especially meaningful projects created in partnership with pet rescue organizations across the United States. These books are designed not just to showcase beautiful photography, but to raise funds and awareness for rescue missions and animal welfare efforts. We’ve been honored to work on these […] Written by Martin Pugh June 18, 2026March 24, 2026
Business Inspiration Photography Education When Burnout Isn’t a Mindset Problem In professional photography, burnout is often framed as either a personal failing or a time management problem. When someone feels depleted or disengaged, the conversation quickly turns to mindset, motivation, or resilience. Work harder, network more, reconnect with your “why,” raise your prices, narrow your niche. The alternative narrative is simply a different version of […] Written by Ann ONeill Deal June 4, 2026March 11, 2026
Business Inspiration Photography Education Uncategorized Time to Launch a Change in Your Career? Over the years, I’ve met so many photographers who were unhappy with the current direction their businesses were taking. I’m not talking about the revenue side; I’m talking about their specialty. Yet, they’re afraid to make a change. And so many of them know exactly what they’d like to be doing, but they’re caught in […] Written by Skip Cohen May 26, 2026April 16, 2026
Business Inspiration Photography Education Uncategorized You’re Selling Much More Than Photographs We’ve been in a new year for five months, and Spring seasonality is rapidly coming to a close. But, so many of you have forgotten what it is you’re selling – it’s so much more than just a photograph or video! For most of us, the definition of the ultimate photograph or video that moves […] Written by Skip Cohen May 12, 2026April 16, 2026
Business Inspiration Photography Education Just Watch the Left Front Fender! This is a very different kind of post to be sharing at Marathon. I don’t believe I’ve ever shared this post my Dad wrote many years ago for my blog. My Dad was always my very best buddy, and a few years before he passed away, with a lot of arm-twisting, I got him to […] Written by Skip Cohen April 28, 2026March 20, 2026
Business Photography Education How to Determine Your Pricing to Be Profitable Pricing your photography isn’t just about picking a number—it’s about building a sustainable business that reflects your value. Unfortunately, many photographers fall into the same traps that keep them underpaid and overworked. Here are 10 of the most common pricing mistakes and how to avoid them. 1. Undervaluing Your Work Too many photographers charge “just […] Written by Mark Weber April 21, 2026February 9, 2026
Business Holidays Marketing Photography Education Mother’s Day and Father’s Day Are Back – You ready? The obvious holidays waiting in the wings are Mother’s Day and Father’s Day. Both are ideal for planting seeds for an updated family portrait. The challenge is that too many of you think these holidays are such a long way off, and you’re in your mañana mode. Someday you’ll start working on promoting ideas for […] Written by Skip Cohen April 14, 2026March 20, 2026
Business Photography Education How to Get Ready for Summer Photography Sessions It’s time to start preparing for your summer sessions. Summer is the season of sunshine, color, and fun—making it the perfect time for unforgettable photo sessions. If you’re planning your next session theme, here are 10 creative ideas to inspire you: Most, if not all, of these themes can be brought to life in the […] Written by Mark Weber April 7, 2026February 9, 2026
Business Marketing Photography Education Uncategorized How to Tap Into the Power of Networking Through Displays There’s a quiet power in letting your work live beyond your own walls. As photographers, we often think of marketing in terms of ads, social media, or word of mouth—but one of the most effective (and overlooked) strategies is simply placing your images where people already gather. Partnering with local businesses to display your work […] Written by Mark Weber March 31, 2026March 31, 2026
