Business Marketing Photography Education Don’t Miss Father’s Day! If you missed promoting your services and products for Mother’s Day and graduation, crank up the volume and aggressively go after Father’s Day. This is the last “race” in the seasonality trifecta. Think about it—most dads are missing an updated family portrait. Even more apparent is the target buyer—it’s MOM! Women make 98% of the […] Written by Skip Cohen June 5, 2025May 16, 2025
Business Inspiration Marketing Photography Education Growth Only Happens Outside Your Comfort Zone Risk more than other’s think is safe. Care more than others think is wise.Dream more than others think is practical.Expect more than others think is realistic.Claude Bissell The quote above is so on point for the way many of you look at your career as a photographer. It came out of Lou Mitchell’s book on positive […] Written by Skip Cohen May 20, 2025April 8, 2025
Business Marketing Photography Education Time to Clean Up Your Website Galleries I know I’ve written about this in the past, but it’s that time of year again – seasonality! And with the ever-growing presence of more consumers online, your site is hopefully going to be viewed more and more. Today, your Internet presence is the equivalent of a brick-and-mortar business just a few years ago. It’s […] Written by Skip Cohen May 6, 2025April 8, 2025
Business Marketing Photography Education How to Attract the Customers You Want Over the years, on my personal blog, I’ve shared ideas that are building blocks for a successful business. One of my favorites is a series of suggestions to help photographers expand their reach to a bigger audience. There are too many of you who thought just by opening your business and hanging a sign; customers […] Written by Skip Cohen April 29, 2025March 18, 2025
Business Inspiration Marketing Photography Education How to Reach Your Dreams You are never too old to set another goal or to dream a new dream. C.S. Lewis This is a short post, but about a topic that seems to always get pushed to the “back burner.” I found the quote above in a book by Lou Mitchell, who went on to write: Reflect on your own […] Written by Skip Cohen April 10, 2025March 18, 2025
Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
Business Marketing Photography Education How to Determine Who Your Best Target Audience Is Think about how much email and snail mail you throw out daily. From junk in our spam folders to snail mail into the recycling bin, there’s a never-ending flow of things we don’t care about. As consumers, the outside world has buried us in analysis paralysis as we attempt to determine the relevance of the information sent to […] Written by Skip Cohen March 11, 2025February 18, 2025
Branding Business Marketing Photography Education Make Your Business Fly with a Memorable Business Card A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […] Written by Mark Weber March 4, 2025March 4, 2025
Business Marketing Photography Education Sports Photography How to Get Into Little League Sports Photography Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […] Written by Mark Weber February 20, 2025January 16, 2025
Marketing Photography Education Sales How to Market Your Business the Smarter Way As the new year begins, now is the perfect time to step back and plan your marketing strategy for 2025. One of the most critical aspects of effective marketing is targeting the right clients. Think of it this way: using a shotgun approach versus a precision rifle not only wastes money but can also dilute […] Written by Mark Weber February 13, 2025January 16, 2025
