Business Marketing Photography Education How to Know if You Are a Professional? We’re all guilty at times of something slipping through the cracks, but too many of you are turning missed opportunities into an art form! Every time you’re in public, whether physically or in cyberspace, there’s a chance to show your skill set, not just as an artist, but as a business owner. I recently shared […] Written by Skip Cohen August 6, 2026July 14, 2026
Marketing Photography Education Start Planning Your Most Powerful Fall Family Portrait Marketing Now The leaves may still be green, but for professional photographers, July and August are go time for planning fall family sessions. The fall season is one of the most profitable times of the year — families are booking portraits for holiday cards, wall art, and gifts — and the studios that prepare early are the ones that […] Written by Mark Weber July 30, 2026May 13, 2026
Business Marketing Photography Education How to Target Your Ideal Customer Every business dreams of reaching the right customers — the ones who value your products or services, generate good profit, refer others, and stick around. But too often we end up casting a wide net and attracting customers who are only a partial fit, or worse, drain our time and resources. The good news: by clearly defining […] Written by Mark Weber July 16, 2026July 16, 2026
Business Marketing Photography Education Is It Time for a New Path? Do not follow where the path may lead.Go instead where there is no path and leave a trail.Ralph Waldo Emerson We’re into that stretch of the summer where business goes up and down, dependent on what seeds of ideas you might have planted earlier in the year. For the most part, everyone has opportunities to […] Written by Skip Cohen July 7, 2026June 16, 2026
Marketing Photography Education The Value of Expanding Your Target Audience Spring seasonality comes to a close with Father’s Day, but you’re never off the hook to keep promoting your business and looking for more clients, new and old. Here are some areas to consider: Your Current Database: I’m always surprised by the number of businesses that get so focused on finding new customers that they forget to […] Written by Skip Cohen June 23, 2026May 12, 2026
Marketing Photography Education Self Publishing Rescue Mission Fund Raising: An interview with Carol Arscott Photography Marathon Press has built a strong niche printing book for professional photographers—especially meaningful projects created in partnership with pet rescue organizations across the United States. These books are designed not just to showcase beautiful photography, but to raise funds and awareness for rescue missions and animal welfare efforts. We’ve been honored to work on these […] Written by Martin Pugh June 18, 2026March 24, 2026
Customer Satisfaction Marketing Photography Education Focus on Service for a Great Year Despite the challenges in the economy and politics these days, everyone still has to stay focused on what’s needed to have a great year. Now, more than ever before, if you want to stand out against your competition, a reputation for terrific service is a necessity. Great service isn’t just about your active clients; it’s […] Written by Skip Cohen June 9, 2026May 12, 2026
Marketing Sports Photography How to Break Into Community Sports Photography Sports photography is fast-paced, exciting, and a great way to build connections in your community. Whether you’re aiming to capture little league games, high school sports, or local tournaments, here are a few steps to help you get started. 1. Start Local Begin by photographing community games—youth leagues, school matches, or recreational sports. These smaller […] Written by Mark Weber May 7, 2026April 16, 2026
Business Holidays Marketing Photography Education Mother’s Day and Father’s Day Are Back – You ready? The obvious holidays waiting in the wings are Mother’s Day and Father’s Day. Both are ideal for planting seeds for an updated family portrait. The challenge is that too many of you think these holidays are such a long way off, and you’re in your mañana mode. Someday you’ll start working on promoting ideas for […] Written by Skip Cohen April 14, 2026March 20, 2026
Business Marketing Photography Education Uncategorized How to Tap Into the Power of Networking Through Displays There’s a quiet power in letting your work live beyond your own walls. As photographers, we often think of marketing in terms of ads, social media, or word of mouth—but one of the most effective (and overlooked) strategies is simply placing your images where people already gather. Partnering with local businesses to display your work […] Written by Mark Weber March 31, 2026March 31, 2026
