Marketing Photography Education The Value of Expanding Your Target Audience Spring seasonality comes to a close with Father’s Day, but you’re never off the hook to keep promoting your business and looking for more clients, new and old. Here are some areas to consider: Your Current Database: I’m always surprised by the number of businesses that get so focused on finding new customers that they forget to […] Written by Skip Cohen June 23, 2026May 12, 2026
Marketing Photography Education Self Publishing Rescue Mission Fund Raising: An interview with Carol Arscott Photography Marathon Press has built a strong niche printing book for professional photographers—especially meaningful projects created in partnership with pet rescue organizations across the United States. These books are designed not just to showcase beautiful photography, but to raise funds and awareness for rescue missions and animal welfare efforts. We’ve been honored to work on these […] Written by Martin Pugh June 18, 2026March 24, 2026
Customer Satisfaction Marketing Photography Education Focus on Service for a Great Year Despite the challenges in the economy and politics these days, everyone still has to stay focused on what’s needed to have a great year. Now, more than ever before, if you want to stand out against your competition, a reputation for terrific service is a necessity. Great service isn’t just about your active clients; it’s […] Written by Skip Cohen June 9, 2026May 12, 2026
Marketing Sports Photography How to Break Into Community Sports Photography Sports photography is fast-paced, exciting, and a great way to build connections in your community. Whether you’re aiming to capture little league games, high school sports, or local tournaments, here are a few steps to help you get started. 1. Start Local Begin by photographing community games—youth leagues, school matches, or recreational sports. These smaller […] Written by Mark Weber May 7, 2026April 16, 2026
Business Holidays Marketing Photography Education Mother’s Day and Father’s Day Are Back – You ready? The obvious holidays waiting in the wings are Mother’s Day and Father’s Day. Both are ideal for planting seeds for an updated family portrait. The challenge is that too many of you think these holidays are such a long way off, and you’re in your mañana mode. Someday you’ll start working on promoting ideas for […] Written by Skip Cohen April 14, 2026March 20, 2026
Business Marketing Photography Education Uncategorized How to Tap Into the Power of Networking Through Displays There’s a quiet power in letting your work live beyond your own walls. As photographers, we often think of marketing in terms of ads, social media, or word of mouth—but one of the most effective (and overlooked) strategies is simply placing your images where people already gather. Partnering with local businesses to display your work […] Written by Mark Weber March 31, 2026March 31, 2026
Business Marketing Photography Education The Secret to the Most Successful Business Cards The “most successful” business cards are the ones that get remembered, kept, and acted upon. Success isn’t about flashy design alone—it’s about being clear, professional, and aligned with your brand. Here are the types of business cards that tend to perform best: 1. Clean & Minimalist Cards 2. Branded & Creative Cards 3. Cards with a Visual Hook 4. Unique […] Written by Mark Weber March 3, 2026January 21, 2026
Business Marketing Photography Education How to Turn Seasonal Easter Sessions into Long-Term Clients Easter is one of the most joyful times of the year to photograph. From pastel colors and blooming flowers to families dressed in their Sunday best, the season practically invites beautiful portraits. But while Easter sessions are a fantastic way to fill your calendar, they can also become a powerful stepping stone to building long-term […] Written by Mark Weber February 3, 2026January 21, 2026
Business Holidays Inspiration Marketing Photography Education How to Make Valentine’s Day Unforgettable with a Photography Experience For many photographers, this time of year tends to be a little slower. But Valentine’s Day is a golden opportunity you don’t want to miss. It’s the perfect chance to offer couples something unique—a lasting experience that goes far beyond flowers or dinner. Think about the magic you can create capturing the spark of two […] Written by Mark Weber January 20, 2026September 16, 2025
Business Inspiration Marketing Photography Education How to Set Business Goals That Drive Results In business, goals aren’t just nice to have—they’re the roadmap for growth. Without them, you drift and resources scatter. Once you have your goals set, share it with someone. Doing so increases your odds for success. Here’s how to set goals that make an impact: Tie goals to strategy.A goal should directly support your company’s […] Written by Mark Weber January 8, 2026September 16, 2025
