Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
Business Marketing Photography Education How to Determine Who Your Best Target Audience Is Think about how much email and snail mail you throw out daily. From junk in our spam folders to snail mail into the recycling bin, there’s a never-ending flow of things we don’t care about. As consumers, the outside world has buried us in analysis paralysis as we attempt to determine the relevance of the information sent to […] Written by Skip Cohen March 11, 2025February 18, 2025
Branding Business Marketing Photography Education Make Your Business Fly with a Memorable Business Card A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […] Written by Mark Weber March 4, 2025March 4, 2025
Business Marketing Photography Education Sports Photography How to Get Into Little League Sports Photography Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […] Written by Mark Weber February 20, 2025January 16, 2025
Marketing Photography Education Sales How to Market Your Business the Smarter Way As the new year begins, now is the perfect time to step back and plan your marketing strategy for 2025. One of the most critical aspects of effective marketing is targeting the right clients. Think of it this way: using a shotgun approach versus a precision rifle not only wastes money but can also dilute […] Written by Mark Weber February 13, 2025January 16, 2025
Business Marketing Photography Education Spring Seasonality – It’s Right Around the Corner It might be the slow season for incoming business, but it’s never the slow season for building your brand and marketing. Plus, spring seasonality creates so many opportunities for you to be a leader in your community, with Mother’s Day, graduations, proms, and Father’s Day all on the horizon. Procrastination is not a sound business […] Written by Skip Cohen February 11, 2025January 29, 2025
Business Holidays Marketing Photography Education How to Tap Into the Easter Market Easter is a wonderful time to get people together for portraits. Here’s what you need to know to get ready. Let’s look at a little of the history of how people tend to spend their Easter for portrait opportunity clues. The most popular Easter Sunday activities include cooking a holiday meal (56%), visiting family and […] Written by Mark Weber February 6, 2025March 4, 2024
Business Holidays Inspiration Marketing Photography Education How to Tap Into Valentine’s Day Photographic Opportunities Valentine’s Day presents a fantastic opportunity for photographers to connect with clients through creative and romantic promotions. People are looking to have an experience. The more unique you can make it, the more you can charge for it. Here are some ideas for Valentine’s Day specials: 1. Couple’s Mini Sessions 2. “Date Night” Package 3. […] Written by Mark Weber January 21, 2025January 22, 2025
Business Inspiration Marketing Photography Education Sales Uncategorized How to Add Quick Profits – Studio Sample Sale It’s the day after Christmas and everyone has hopefully survived the Xmas holiday! There’s one last thing you can do to add a little extra profit to end the year. Sell your sample prints that are more than a year old. Contact the customers you have had samples of that are just starting to age […] Written by Mark Weber December 26, 2024August 11, 2023
Marketing Photography Education Technology Is Your Website Effective? How to know? Chances are you’ve had your website for a while. But is it running in optimal condition? Here’s what to check and how to improve it: Page loading speed is very important. People don’t stay long if it takes more than a second or two to load. Ensure your website loads quickly by optimizing image sizes, […] Written by Mark Weber December 19, 2024September 25, 2023
