Branding

  1. Branding
  2. Customer Satisfaction
  3. Photography Education
Intro by Skip Cohen I love Bev’s point in today’s post – are you meeting and exceeding customer expectations?  Years ago, before digital and in my Hasselblad days, at every convention, there would always be a few students who’d come by and want to show us their portfolios. Often the portfolios themselves were incredibly expensive […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
“The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […]

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