Branding Business Marketing Photography Education How to Tap Into the Power of Photographic Community Displays Your business is built around word of mouth. Is your photography getting the community exposure it needs? This post will give you some answers. Having community displays does 3 things – Having community displays gives you exposure to your clients in ways that other forms of advertising can’t. It’s almost like a referral process in […] Written by Mark Weber April 25, 2024March 4, 2024
Branding Business Photography Education What’s the Name of Your Business? Intro by Skip Cohen I love this post from Sarah Petty because it hits on a topic people rarely talk about – what do I call my business? I’m literally talking about the name your business is going to be known by. Everyone likes something catchy and something that can quickly become top-of-mind awareness when […] Written by Sarah Petty April 11, 2023March 21, 2023
Branding Customer Satisfaction Photography Education Beautiful Branding . . . Disappointing Experience Intro by Skip Cohen I love Bev’s point in today’s post – are you meeting and exceeding customer expectations? Years ago, before digital and in my Hasselblad days, at every convention, there would always be a few students who’d come by and want to show us their portfolios. Often the portfolios themselves were incredibly expensive […] Written by Beverly Walden January 24, 2023January 9, 2023
Branding Inspiration Marketing Photography Education Developing Your Own Style Intro by Skip Cohen This is one of my favorite posts Bev Walden has written. Everything she shares in her Tuesday Tidbits email blast is ALWAYS on point, but this one on “Style” hit home. From finding ways to separate yourself from your competitors to stay focused on what’s in your heart to never stop […] Written by Beverly Walden November 22, 2022November 9, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 2 “The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […] Written by Mary Fisk-Taylor October 13, 2022October 13, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 1 Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […] Written by Mary Fisk-Taylor October 11, 2022October 7, 2022
Branding Business Marathon Marketing Moment Marketing Photography Product Info Expand Your Reach In a previous Blog/Podcast Skip Cohen and I discussed the importance of a strong brand. For some of you that might mean getting something started for the first time and for others, who are more established, it might mean reevaluating your current brand if it’s been a few years since you’ve last updated your brand. […] Written by Mark Weber June 14, 2022June 14, 2022
Branding Business Inspiration Marathon Marketing Moment A Better Brand Branding. It’s everywhere you look. It’s in everything we see and hear today. From your favorite sports team to the clothes you wear, branding plays a huge role in its success. Its why my friend Skip Cohen and I did a Podcast to discuss this and more. Branding is important because people judge you by […] Written by Mark Weber June 7, 2022June 7, 2022
