With so many options, features and benefits out there offered by website providers, which one is most beneficial to your business? Why is it so important?
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Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list: Simply promote to consumers that “Portraits are the Perfect Gift for the […]
If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […]
Along with the joy of Thanksgiving comes the frenzy of holiday shopping, so it’s time to remind your clients and prospects that the year-end holidays are the perfect opportunity to bring loved ones together for a family portrait. Remind them that when so many family members are home for the holidays, there is no better […]
It’s no secret that email marketing has become an exceptionally powerful promotional tool for photographers. Since emails can link to the content of websites, blogs, and social media, email campaigns and eNewsletters are helping photographers connect with qualified clients they might have missed through other more traditional marketing efforts. With Fall about to arrive, and […]
It starts just after the kids go back to school: parents everywhere take a deep breath, then they start planning fall family activities and for the holidays that are just around the corner. Portrait photographers need to be one jump ahead of their family clients and prospects, because by the time the scorching days of […]
The sun can be a photographer’s best friend or worst enemy. By understanding and capturing the light of the sun in the right way a photographer can create beautiful light photos. In her article, “Sunshine: My Favorite Light Source,” Melinda Smith discusses a few of the “DOs” when it comes to lighting your photographs with the sun. […]
It is so important to have an online presence in this digital age. Make sure that your photos are the center of attention on your website with these five tips Wix gives you in their article, “5 Better Ways to Use Photos on Your Website.” Super-Size Your Background -“This trend towards simplicity and sending a […]
PPA Members share how Marathon's Marketing Advantage Program and PPA's Studio Management Services helped their photography studio.
There are a ton of talented photographers out there. All you have to do is Google search the word “photographers” and it’s amazing the talent you’ll find. Now put yourself in the shoes of your potential customer. Can you imagine how confusing it must be for the public to choose a photographer? Who do you […]
Marathon’s Sports Bag Tag program may be the answer. Here’s how it works: Close the deal by offering a FREE sports portrait bag tag with the purchase of any of your packages. This is a $5 retail value, but it costs you only .50 – .75 each depending on which packaging you offer. The Leagues […]
When most people first hear the words “Social Media” they think about posting pictures and statuses to Facebook, Twitter and Instagram. While the primary function of these sites is to stay connected with friends and family members, these sites can also be a great place for you to expand your business. In her article, “8 Ways […]
Stepping into the pro photography world can be a terrifying process. You are no longer taking photos just because you like to. It is now your job to sell yourself, your art and make your clients happy. In her article “The 6 P’s Of Selling,” Kulia Kelleher discusses how to succeed in your business goals with […]
PPACH 10-Day Campaign Nets $7754! Thank you to all of our blog readers who helped to demonstrate the power of viral marketing through their donations and social media posts in support of PPA Charity’s 11.11.11 Campaign. The 10-day campaign asked readers to donate as little as $11.11 in support of Operation Smile as a way […]
As the world changes so does photography. It is important for photographers to try new photography gear and technology, so they can become familiar with ways to improve their photography. A great way to get your hand on all the new photography gear without spending a ton of money on something you don’t know for […]
Logitech iPad 2 Keyboard Case by Zagg by Ann K. Monteith I was amazed at how quickly the iPad changed my computer habits. As an admitted Mac Fanatic, it was hard to pass up the original iPad, but I held out for iPad 2 because I really wasn’t sure how the new device would fit […]
Photographing friends, pets, family and clients is fun, but what if you could take photos of someone famous? Which famous person would you love to have a photo shoot with? Vote for your favorite below and tell us what would make them such an interesting subject in the comments below. [polldaddy poll=8908192]
Tell us what your favorite holiday movie is and why you like it so much. What is your favorite holiday movie?
This year’s workshop is over and I’m already wishing next years Getaway was here! Without a doubt we had the best ever workshop and a ton of information from a variety of studios all across the country. Here’s just some of the many wonderful comments we received that pretty much sums up what we heard […]
How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women […]