With so many options, features and benefits out there offered by website providers, which one is most beneficial to your business? Why is it so important?
More from Marathon Press
Have you ever noticed that even in a difficult economy, families tend to loosen their purse strings as the holidays draw near? And why not! As soon as parents start planning for the holidays, family is on their minds, and their thoughts quite naturally turn to gift giving. For photographers, this means that it is […]
If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […]
According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits. […]
This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. – moneycentral.msn.com Gift cards are especially useful when you are creating a promotion to drive business to your studio. When you send a gift card […]
You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of […]
Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that there are 4 key elements necessary for success: Having an effective call-to-action to create excitement Repetition of the same message at least 3 times Timing your mailing to coincide with […]
Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them […]
Yep, hard to believe it’s that time of year already. Christmas is right around the corner and if you haven’t already started to receive your holiday card orders, they will begin coming in soon. We are so excited to offer BOGO again this year! Buy One Get One Free on all of your holiday card […]
As the world changes so does photography. It is important for photographers to try new photography gear and technology, so they can become familiar with ways to improve their photography. A great way to get your hand on all the new photography gear without spending a ton of money on something you don’t know for […]
Logitech iPad 2 Keyboard Case by Zagg by Ann K. Monteith I was amazed at how quickly the iPad changed my computer habits. As an admitted Mac Fanatic, it was hard to pass up the original iPad, but I held out for iPad 2 because I really wasn’t sure how the new device would fit […]
There is so much to learn when it comes to photography. Lighting, posing, how to run a business and marketing only graze the surface of everything that a photographer needs to know in order to be successful. And with all of this new knowledge comes a lot of strange terminology. To lend a helping hand […]
Stepping into the pro photography world can be a terrifying process. You are no longer taking photos just because you like to. It is now your job to sell yourself, your art and make your clients happy. In her article “The 6 P’s Of Selling,” Kulia Kelleher discusses how to succeed in your business goals with […]
Marketing can be a very expensive part of your business, but it doesn’t have to be. There are many places online where you can promote your business for free! The Wix blog gives a few examples of these free online marketing platforms in their article, “8 Free Places to Promote Your Photography Business Online.” A few […]
School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it works: First, you don’t need to photograph with green screen for your traditional underclass head-and-shoulders program this Fall to still get premium background options. Instead, choose to use one of […]
By Chris Wunder, Cr.Photog. If you’re looking for a great add-on profit center for your studio business, consider Underclass School Photography. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and often end by early afternoon. This is typically the […]
The sun can be a photographer’s best friend or worst enemy. By understanding and capturing the light of the sun in the right way a photographer can create beautiful light photos. In her article, “Sunshine: My Favorite Light Source,” Melinda Smith discusses a few of the “DOs” when it comes to lighting your photographs with the sun. […]
Props in photos are one of those things that will probably never go away. Seniors like to have their instruments or sports gear with them to show what they did in high school. Children love their toys and sweet treats. Newborn pictures are just not the same without a fuzzy blanket or a cute bow. […]
Tell us what your favorite holiday movie is and why you like it so much. What is your favorite holiday movie?
The results are in from our online photography education poll and the clear winner is Creative Live! Coming in at a close second is Clickin Moms and third place goes to PhotoVision. A big thanks to everyone who voted! We really enjoyed reading your comments and look forward to posting our next poll. Here is […]
If you are a volume photographer or want to be one, you don’t want to miss this opportunity to save money and pre-register for the annual SPAC Conference in Las Vegas, Jan. 24-27, 2018. The School and Sports Photographer’s Annual Conference (SPAC) is the largest convention of high-volume photographers anywhere, with highly specialized programs and […]
All of those are important. Can’t chose just one.
all are important to me but since i”m a wedding photographer updating is most important…
All are very important but being able to reach as many NEW people / customers with my message might be the most relative to the bottom line in the long run.