It’s Better to Give than Receive

Intro by Skip Cohen

I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities.

In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s perfect for the timing of me sharing this post now is that your ability to provide outstanding service can stand out even more today!

Think about the companies you like to do business with the least, (usually I’d never take you down the negative side of the equation, but it makes the point much better.) How often do you return to a restaurant where you had a lousy dinner, slow service, and left feeling like it was worth half the cost?

Well, we’re a word-of-mouth industry, and in imaging, it’s not just the final product you’re providing but the experience!

So, as you rebuild your business and start planning for the fourth quarter’s seasonality, what are you going to bring to the party that sets you aside from your competitors?

By Shep Hyken

We’ve all heard the old adage: “It’s better to give than to receive.” That’s what customer service people do. They give and give and give.

They help solve problems and resolve complaints. What they get in return—hopefully—is a nice thank you, which, when you think about it, is fairly insignificant, though appreciated, for the work they do. Yes, they are paid for the job they do, but the people who are amazing at this role aren’t doing it just for the money. The opportunity to serve is fulfilling. They are customer service heroes.

This brings me to a story about Mike…

This brings me to a story about Mike, a teenager I met back in the 1980s when I was still doing magic shows. Mike is a hero of sorts. He watched me do a show and came up to me afterward to talk. He was an amateur magician and wanted to “talk shop.” We chatted for a few minutes. He came back the next day to watch the show again, and we talked some more. After the show, I was heading to the airport and he asked if he could give me a ride. I took him up on his offer and we had a few more minutes to chat.

His car was old, and one might call it a “clunker.” He was just “a kid,” and probably didn’t have a lot of money, and that’s an important part of this story. When he dropped me off at the airport, the baggage handler came over to check my bags. I tipped him what I thought was appropriate and generous. Mike then reached into his pocket and gave him another $20.

The Mike Moment

As we said our goodbyes, I said, “Mike, you didn’t have to do that.” Mike replied, “It’s just money, and I’ll get more. He needs it more than me.” Here we are, 35 years later, and I remember that moment, which I call a Mike Moment. I have always tipped well because I know it is the right thing to do. However, when Mike said, “He needs it more than me,” I realized how fortunate we were, not just to have money, but to have the choice to give it away. It might be to a baggage handler at the airport, a server at a restaurant, or an important cause or charity—it doesn’t matter. It’s about giving and not expecting anything in return. Mike is one of those unsung heroes who is fulfilled through the simple act of giving.

Back to customer service.

That agent on the phone who takes the extra time to help answer a question or resolve an issue never brags about what they did for you, never expects a gratuity, or asks, “Aren’t you going to thank me?” They give a little extra because that is who they are. They are our customer service heroes. They are like Mike.

The next time you have an opportunity to do something extra for your customer, with no real agenda other than you want to do something nice for them, recognize that this is why people love doing business with you. They know you will always take care of them – that you’ll always be there for them. In your role, you are their hero!