Is it worth doing a Valentine’s Day Promotion?
The National Retail Federation reported that in 2023 people spent a total of $25.9 billion on Valentine’s Day — the second-highest year on record — and per-person spending was around $193, according to NRF and Prosper Insights and Analytics’ annual Valentines Day survey.
Think about it. People love surprising their partners on Valentine’s Day. Coming up with creative gifts is the key. So how could you do something memorable with your photography? What if you offered a fun portrait special that included a session, a wall portrait, transportation & dinner out afterward? In other words, make it a total experience.
Whatever it is, you can create a good, better best package. That package could include a gift certificate to their favorite restaurant and an Uber gift card to get them around and back home afterward.
Take it one step further and instead of Uber have a limousine service? Or what about a vintage automobile service? Maybe your community has a horse and carriage ride that would make sense to offer after dinner or before? Anything can be included or used as an add-on.
If you have the ability to print the wall portrait locally or by yourself while they are out to dinner, you can get it ready to pick up on their way back home from the restaurant. Or if it’s after a certain hour, they can pick it up the next day.
People will pay more for an experience. People are used to bundling specials. This type of portrait session would be memorable and every time they look at their portrait they will have great memories of that day to share. The best kind of advertising!
The key is to plan this right now. It takes time to get samples and to promote your special. Think about who can help you promote this. Who can you network with? It will be the same vendors you create your package items and services with. Now is the time to put your plan together.
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