It might be September, but there’s still time to establish partnerships to expand your brand awareness as we go into the seasonality of the fourth quarter. Stop thinking you have to be a solo act!
“If you want to go fast, go alone. If you want to go far, go together.”
African Proverb
I’m a big fan of partnerships and have written about the topic in the past. EVERY specialty in imaging has a list of potential vendors to work with. These are just a few of the potential partners for five different imaging specialists.
The days of business just landing on your doorstep are long gone. People have so many choices, and competition is fierce. But by partnering with other vendors in your community, the power of joining forces expands your reach, as each partner becomes an ambassador for the other companies involved.
You still have to earn the community’s trust and respect, but partnerships also give you more credibility. For example, while you share the cost of a mailing (both production and postage), you also share the creative spirit, fueling each other with new ideas and often a level of enthusiasm you couldn’t find as a solo act.
Here’s the bottom line: partnerships can reduce your marketing costs, increase your brand awareness, and grow your creativity. It doesn’t get any better than that!
