Business Technology 10 Reasons Why Websites Fail To Live Up To Their Expectations by Ann Monteith For today’s photographers, websites represent a “front door” to their business. So says business expert Ann Monteith, who believes that most photographers are not paying enough attention to this all-important aspect of their photography businesses. “The more our industry grows,” she says, “the more ineffective websites I see.” Following is Ann’s List […] Written by Ann Monteith April 30, 2013April 30, 2013
Business Marketing Pricing and the “Apple Experience” I just downloaded The Apple Experience to — as you might guess — my iPad. As a certified Macaholic, I was intrigued by Carmine Gallo’s new book title that promised to reveal “Secrets to Building Insanely Great Customer Loyalty.” I wanted to hear what Gallo had to say because I’m finding it increasingly difficult to […] Written by Ann Monteith December 4, 2012December 4, 2012
Business Technology Feeling Disorganized? There’s Some Apps For That! By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Staying organized is one of the most challenging aspects of being a small business owner. Because few small businesses require that the owner wear as many hats simultaneously as a photography studio owner, good organizational tools are worth their weight in gold. Two of the best apps […] Written by Ann Monteith September 18, 2012September 18, 2012
Business Before You Start to Market: Part Two By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Establishing Your Marketing Advantage Achieving a favorable market position begins with a general understanding of your competition’s strengths and weaknesses as well as your position in the market. Here’s how to do it: Assess Your Competition To determine how important competition is for market segments you wish […] Written by Ann Monteith June 12, 2012June 12, 2012
Business Before You Start to Market: Part One By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key to building a successful business is consistent and compelling marketing? I’ve said it and written it thousands of times. As important as marketing is, there are some vital first steps […] Written by Ann Monteith May 31, 2012May 31, 2012
