Business Photography Education Seed Planting into the Holidays Now is the time to share ideas for holiday gift-giving that involve photography and your skill set. But it’s not easy to get through the noise! Like many of you, I regularly wonder what happened to the America I grew up in. It doesn’t matter which side of the fight you’re on; no one can […] Written by Skip Cohen November 20, 2025November 13, 2025
Business Marketing Photography Education Time Management How to Start Planning Your Photography Business Strategy for 2026 It might feel like 2026 is still far off, but in business terms, it’s right around the corner. The most successful photographers don’t just shoot and hope—they plan with intention. A strong strategy gives your creativity direction and your business real momentum. Here’s how to start laying the groundwork now to make 2026 your best year yet. 1. Reflect […] Written by Mark Weber November 13, 2025June 26, 2025
Business Marketing Photography Education The Care and Feeding of Your Network “If you want to go fast, go alone. If you want to go far, go with others.” African Proverb It’s the perfect time of year to put more care into your network. The holidays provide an opportunity to keep in touch with people simply through the spirit of the season. The key here is to […] Written by Skip Cohen November 6, 2025October 14, 2025
Business Marketing Photography Education How to Get Your Photographic Business Ready for 2026! It’s October, and while we still have the fourth quarter and holiday seasonality ahead of us, NOW is the time to be thinking about things you may want to do at the start of the new year. Why? Because time flies when you’re having a good time, and you’re hoping to be very busy leading […] Written by Skip Cohen October 23, 2025September 22, 2025
Business Marketing Photography Education The Sweetest Fundraiser You’ll Ever Offer If you’re looking to add a creative fundraiser into your marketing plan? Cones & Canines pet sessions allow you to create irresistible content, raise money for an animal rescue or shelter, and create an experience for pet owners they will never forget. The Cones and Canines Event I partnered with a local business who offered a space […] Written by Lisa Francescon October 21, 2025July 15, 2025
Business Holidays Inspiration Photography Education How to Have a Successful Santa Photography Campaign Santa photo sessions can absolutely be worth doing, but their success depends on how well you plan, market, and execute them. There are a couple of different Santa session styles. 2. The kind that are all about the experience. There is plenty of time allowed with an experienced and skilled Santa for the ultimate experience. The […] Written by Mark Weber October 14, 2025October 2, 2025
Business Holidays Marketing Photography Education Time to Think About Your Holiday Card for 2025! At least once a year, I do my best to remind you about one of the easiest and most effective marketing tools you have: holiday cards. Many of you offer holiday cards to your clients, but I’m writing about your personal card for this year. There are many of you who just don’t get it. […] Written by Skip Cohen September 30, 2025August 19, 2025
Business Holidays Marketing Photography Education The Hidden Value of Gift Cards: Why Every Business Should Offer Them In a world where convenience often drives purchasing decisions, gift cards have become a staple of modern commerce. Whether tucked into a birthday card, sent via email, or used as a holiday stocking stuffer, gift cards offer a flexible and popular option for consumers. But if you’re a business owner, you might be wondering—are they […] Written by Mark Weber September 25, 2025September 22, 2025
Business Inspiration Marketing Photography Education How to Know What Your Photography is Worth? One of the things I’ve noticed that new photographers struggle with most, is how to price their work. I admit when we opened our studio (back in the dark ages when we chiseled pictures onto stone tablets) we checked what the other three studios in town were charging. Then we priced ourselves just a little […] Written by Holly Howe August 28, 2025May 16, 2025
Business Inspiration Marketing Photography Education How a Dynamic Website Can Make Your Business Pop Ever Forget to Unlock the Front Door…of Your Business? In the days before the Internet, nobody in the bricks-and-mortar world ever forgot to unlock their front door. Yet, today most of you have an online business and rarely check to make sure the front door is open! If your website isn’t working the way you planned, there’s […] Written by Skip Cohen August 26, 2025July 9, 2025
