Business Marketing Photography Education How to Write a Photographer “About” Page That Actually Connects I know I wrote about this topic a while back, but after reviewing dozens of photographer websites recently, I was shocked at how many artists are missing the mark! Your About page—your online bio—is one of the most important parts of your website. It’s not just filler text; it’s your opportunity to build trust and connect emotionally with […] Written by Skip Cohen December 16, 2025October 23, 2025
Business Inspiration Marketing Photography Education Photography Promotion Ideas For the First Quarter The new year is just around the corner. Holiday work is about over and while it would’ve been ideal to have your business strategy done back in August, life can get in the way. But it’s never too late to plan ahead, even if it isn’t as far in advance as you’d like. Some people […] Written by Mark Weber December 9, 2025December 4, 2025
Business Marketing Photography Education How to Jumpstart Your Photography Business for 2026 We’re down to the wire for 2025, leaving the remaining days of December to wrap up loose ends. It’s also the perfect time to start setting the stage for the new year. I know you’ve got a lot going on, but there are still plenty of things you can be doing—or keeping on the back […] Written by Skip Cohen December 2, 2025October 23, 2025
Business Holidays Happy Thanksgiving As Thanksgiving arrives, we want to take a moment to express our heartfelt gratitude. To our incredible clients, partners, and community—thank you. Your trust, support, and collaboration mean the world to us. Whether you’ve been with us for years or just joined us recently, we’re truly thankful to be a part of your journey. This […] Written by Mark Weber November 27, 2025June 26, 2025
Business Photography Education Seed Planting into the Holidays Now is the time to share ideas for holiday gift-giving that involve photography and your skill set. But it’s not easy to get through the noise! Like many of you, I regularly wonder what happened to the America I grew up in. It doesn’t matter which side of the fight you’re on; no one can […] Written by Skip Cohen November 20, 2025November 13, 2025
Business Marketing Photography Education Time Management How to Start Planning Your Photography Business Strategy for 2026 It might feel like 2026 is still far off, but in business terms, it’s right around the corner. The most successful photographers don’t just shoot and hope—they plan with intention. A strong strategy gives your creativity direction and your business real momentum. Here’s how to start laying the groundwork now to make 2026 your best year yet. 1. Reflect […] Written by Mark Weber November 13, 2025June 26, 2025
Business Marketing Photography Education The Care and Feeding of Your Network “If you want to go fast, go alone. If you want to go far, go with others.” African Proverb It’s the perfect time of year to put more care into your network. The holidays provide an opportunity to keep in touch with people simply through the spirit of the season. The key here is to […] Written by Skip Cohen November 6, 2025October 14, 2025
Business Marketing Photography Education How to Get Your Photographic Business Ready for 2026! It’s October, and while we still have the fourth quarter and holiday seasonality ahead of us, NOW is the time to be thinking about things you may want to do at the start of the new year. Why? Because time flies when you’re having a good time, and you’re hoping to be very busy leading […] Written by Skip Cohen October 23, 2025September 22, 2025
Business Marketing Photography Education The Sweetest Fundraiser You’ll Ever Offer If you’re looking to add a creative fundraiser into your marketing plan? Cones & Canines pet sessions allow you to create irresistible content, raise money for an animal rescue or shelter, and create an experience for pet owners they will never forget. The Cones and Canines Event I partnered with a local business who offered a space […] Written by Lisa Francescon October 21, 2025July 15, 2025
Business Holidays Inspiration Photography Education How to Have a Successful Santa Photography Campaign Santa photo sessions can absolutely be worth doing, but their success depends on how well you plan, market, and execute them. There are a couple of different Santa session styles. 2. The kind that are all about the experience. There is plenty of time allowed with an experienced and skilled Santa for the ultimate experience. The […] Written by Mark Weber October 14, 2025October 2, 2025
