Business Inspiration Photography Education When It’s Time to Ask for Help Most of us are DIY personalities. In part, it’s because we like to do things ourselves. I know that for my own challenges, I don’t like to ask for help if I can figure it all out. Sadly, too often, my DIY approach takes too much time and usually lacks a true solution. I’m afraid […] Written by Skip Cohen December 12, 2024November 19, 2024
Business Marketing Photography Education How to Promote Professional Business Portraits Creating professional head and shoulder business portraits involves several steps, from planning and preparation to actual photography and post-processing. Here’s a step-by-step guide to help you get started: Remember, communication and collaboration with your clients are key to delivering portraits that match their vision and needs. Practice and experience will help you refine your skills […] Written by Mark Weber December 10, 2024August 10, 2023
Business Inspiration Marketing Photography Education 2024: Down to the Wire, Wrap Up We all know the expression, “Time flies when you’re having a good time.” Well, 2024 proved it flies even when you’re NOT having a good time…storms, fires, floods, politics, and days when it indeed seemed like the whole world had run amuck – time still flew by. Here we are with just over two weeks until a […] Written by Skip Cohen December 3, 2024November 19, 2024
Business Marketing Photography Education The Importance of Learning to Say ‘No’ “Saying ‘No’ leaves room for the right yes to come along!” Cindie Spiegel Out of everything that we’ve been taught about business over the years, the least discussed has been when to turn down business…AKA: When to say “No.” Nobody wants to ever turn down business. That makes learning to say “No” one of the […] Written by Skip Cohen November 26, 2024October 8, 2024
Business Photography Education Sales How to Increase Your Portrait Sales Owning a photography business requires you to do so many things well. From your photography to your marketing you have to constantly be changing and improving. But what about your sales? You can do everything else right but if you don’t get the sales, none of it matters. The first step to effective sales averages […] Written by Mark Weber November 21, 2024August 11, 2023
Business Inspiration Photography Education How to Tap Into the Artist Market In the summer of 2022, my husband and I were asked to lead a workshop at our state summer conference. The main idea was to teach lighting on location. The location we were given was a hot shop and our model was a glassblower. Unbeknownst to the event chairman who asked us to teach, my […] Written by Holly Howe November 14, 2024October 7, 2024
Business Holidays Marketing Photography Education While They’re Together – How to Get Last-Minute Family Portraits The holidays are fast approaching and the Thanksgiving break is a time when families are getting together for the first time in a while, especially if they have kids in college. What better way than to promote that you’re able to photograph the family while everyone is together? It doesn’t take much. Promoting that you […] Written by Mark Weber November 5, 2024August 10, 2023
Business Holidays Marketing Photography Education Sales How to Help Your Customers Wrap Up Christmas Early The holidays can get pretty hectic. Besides work, life in general can get a bit crazy and if you live in the snowy part of the States I don’t have to remind you that ice and snow can add to the stress. One thing that never changes tho is that families value photographs of each […] Written by Mark Weber October 24, 2024August 10, 2023
Business Inspiration Photography Education There Are NO Shortcuts to Quality! It’s not a new topic for me to share, but we’re into the seasonality of 2024. The kids have been back in school in many areas for a full two months, and Mom has a little time on her hands to consider an updated family portrait. Plus, she’s thinking about what to get Grandma for […] Written by Skip Cohen October 15, 2024September 10, 2024
Business Marketing Photography Education Hero Marketing – How to Take Your Business to the Next Level Let’s face it – marketing is HARD! Potential clients are inundated with ads while trends are constantly changing. Reaching people is more difficult than ever before. So, what can we do to find those clients? I’m sure you’ve heard the term “relationship marketing”, right? Consider a twist on this concept which I like to call “Hero Marketing”. My journey into […] Written by Lisa Asp October 10, 2024July 30, 2024
