Business Inspiration Marketing Photography Education How to Know What Your Photography is Worth? One of the things I’ve noticed that new photographers struggle with most, is how to price their work. I admit when we opened our studio (back in the dark ages when we chiseled pictures onto stone tablets) we checked what the other three studios in town were charging. Then we priced ourselves just a little […] Written by Holly Howe August 28, 2025May 16, 2025
Business Inspiration Marketing Photography Education How a Dynamic Website Can Make Your Business Pop Ever Forget to Unlock the Front Door…of Your Business? In the days before the Internet, nobody in the bricks-and-mortar world ever forgot to unlock their front door. Yet, today most of you have an online business and rarely check to make sure the front door is open! If your website isn’t working the way you planned, there’s […] Written by Skip Cohen August 26, 2025July 9, 2025
Business Inspiration Marketing Photography Education How Add-On-Sales Can Make your Business Explode Every day we deal with add-on sales. From a clerk at McDonald’s asking if we want fries to the checkout clerk at the supermarket who asks, “Did you find everything you needed?” While I’d like to take credit for the foundation of today’s post, it’s thanks to my good buddy, Doug Box. I first heard him talk […] Written by Skip Cohen August 12, 2025August 7, 2025
Business Marketing Photography Education How to Make Your Business Explode Thru Fabulous Networking Networking with other businesses is a powerful way to expand your reach, create partnerships, and grow your brand. By fostering meaningful connections, you can leverage mutual strengths, gain referrals, and access new opportunities. Here’s a comprehensive guide on how to network effectively with other businesses. 1. Define Your Goals Before diving into networking, clarify what […] Written by Mark Weber August 7, 2025August 7, 2025
Business Photography Education Sales How to Book Photographic Church Directories for High Profits Photographing church directories is a great way to establish long-term client relationships and showcase your skills in a niche market. Church directories serve as a valuable tool for community building, so offering a professional service can make a lasting impact. Here’s a step-by-step guide to help you book and execute these projects successfully: 1. Research […] Written by Mark Weber July 29, 2025February 13, 2025
Business Inspiration Photography Education Just Working Hard Isn’t Enough! The death rate for people who play it safe and for people who live boldly is the same: 100%Patti Dighi Seriousness is overrated. If you want to achieve more without ruining your life,the first step is to approach your work with a sense of play.Ali Abdaaf I ran across the two quotes above recently, and […] Written by Skip Cohen July 22, 2025July 22, 2025
Business Marketing Photography Education How to Prepare for Your Best Fall Family Photo Sessions Summer may be in full swing, but it’s the perfect time to start planning your fall family session marketing strategy. Booking early ensures you secure clients before the autumn rush, giving you a jumpstart on the busiest photography season of the year. Here’s how to effectively promote your fall family sessions starting in July: 1. Create […] Written by Mark Weber July 15, 2025January 23, 2025
Business Photography Education Do You Know Your Demographics? Have you ever heard somebody say they’re not a gambler? It’s about everything from buying a lottery ticket to visiting Las Vegas to betting on the Kentucky Derby. What’s ironic is as small business owners, everyone is gambling EVERY day. Being in business is no easy task. There are thousands of variables, ranging from global […] Written by Skip Cohen July 8, 2025June 3, 2025
Business Photography Education Making Your Website a Great Experience I wrote recently about cleaning up your galleries. Well, how about your complete website? Many years ago, I was in a program sponsored by Marathon with Tim and Beverly Walden. I consider them two of the finest portrait photographers in our industry. They talked about something that’s stuck with me all these years: Your clients aren’t […] Written by Skip Cohen June 19, 2025May 16, 2025
Business Marketing Photography Education Don’t Miss Father’s Day! If you missed promoting your services and products for Mother’s Day and graduation, crank up the volume and aggressively go after Father’s Day. This is the last “race” in the seasonality trifecta. Think about it—most dads are missing an updated family portrait. Even more apparent is the target buyer—it’s MOM! Women make 98% of the […] Written by Skip Cohen June 5, 2025May 16, 2025
