Business Marketing Photography Education Time to Clean Up Your Website Galleries I know I’ve written about this in the past, but it’s that time of year again – seasonality! And with the ever-growing presence of more consumers online, your site is hopefully going to be viewed more and more. Today, your Internet presence is the equivalent of a brick-and-mortar business just a few years ago. It’s […] Written by Skip Cohen May 6, 2025April 8, 2025
Business Marketing Photography Education How to Attract the Customers You Want Over the years, on my personal blog, I’ve shared ideas that are building blocks for a successful business. One of my favorites is a series of suggestions to help photographers expand their reach to a bigger audience. There are too many of you who thought just by opening your business and hanging a sign; customers […] Written by Skip Cohen April 29, 2025March 18, 2025
Business Photography Education What is the Right Photographic Location and Facility? Does being a professional Photographer today require a store front studio to be successfull? Photographers do not necessarily need a storefront to succeed, as many successful photographers operate without one. The necessity of a storefront depends on the type of photography business, target clientele, and business goals. Here’s a breakdown of the pros and cons […] Written by Mark Weber April 24, 2025February 13, 2025
Business Inspiration Marketing Photography Education How to Reach Your Dreams You are never too old to set another goal or to dream a new dream. C.S. Lewis This is a short post, but about a topic that seems to always get pushed to the “back burner.” I found the quote above in a book by Lou Mitchell, who went on to write: Reflect on your own […] Written by Skip Cohen April 10, 2025March 18, 2025
Business Photography Education How to Impress Everyone with the Right Photographic Website A fabulous website is essential for photographers and businesses across all industries. It serves as a digital storefront, a marketing tool, and a platform to showcase your work and brand. The goal of your website is to motivate people to call you. Here’s why having an outstanding website is crucial: 1. First Impressions Matter 2. […] Written by Mark Weber April 8, 2025April 8, 2025
Business Inspiration Photography Education How the New CPP Program Will Benefit Your Business The New Certified Professional Photographer (CPP) Program by PPA. Better Than Ever. I always believe that professionals in any field distinguish themselves from the rest by the standards they uphold and their commitment to doing their best work. That’s where continuous education and professional certifications make such a big difference for our industry, but everything […] Written by Sabrina Casas April 3, 2025April 3, 2025
Business Charities Photography Education How to Make a Difference Thru a Photographic Animal Fundraiser Since 2017, calendars, coffee table books and the donation of session fees have been a staple of fundraising for my animal shelters and rescues in the Quad Cities. Every summer, I would choose an animal shelter to partner with in a themed fundraiser in which I donated session fees from client sessions and the proceeds […] Written by Lisa Francescon March 27, 2025February 13, 2025
Business Inspiration Photography Education The Art of Keeping a Secret? Don’t Tell Anybody! A few weeks back I shared parts of this post on my own blog, but it’s so relevant to many of the conversations going on all around us. The end of the slow season is rapidly approaching, but some people still have too much time on their hands. In their quest to stay in touch […] Written by Skip Cohen March 25, 2025February 18, 2025
Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
Business Customer Satisfaction Photography Education How to Make the Best Photographic Experience When people think about photography, they often focus on the images themselves—lighting, composition, and editing. But there’s an entire experience that comes with hiring a photographer, and that’s where I set myself apart. My goal is to make the process as smooth, enjoyable, and professional as possible. From punctuality to delivery, here’s what you can […] Written by Patrick Bertolino March 13, 2025March 13, 2025
