Business Photography Education Sales How to Determine Pricing the Easy Way Once you’ve determined what products you want to offer, you’ll want to set up your pricing for those products. Be sure to take into account all of the costs that are included in each product. You’ll want to add together the cost to print, mount and texture your portraits, frame costs, packaging, credit card fees, […] Written by Lori Nordstrom August 29, 2023July 18, 2023
Business Marketing Technology Are You Taking Advantage of Technology? I’m always amazed at the improvement of each new camera, strobe, tripod, or light stand. Cameras are able to see better than our own eyes. Strobes are practically lighting a scene automatically in a way that you almost can’t take a bad photograph. Tripods are getting lighter yet more sturdy. Light stands are more adaptable […] Written by Mark Weber August 24, 2023July 5, 2023
Business Customer Satisfaction Photography Education Creating a Unique Experience Intro by Skip Cohen Just for the fun of it, I went exploring through Shep Hyken’s archives, and it’s a goldmine of great concepts. Shep is all about Customer Service and the fun of his posts is that there is no spoilage on his ideas. Unlike a carton of milk with an expiration date – Shep’s […] Written by Shep Hyken August 22, 2023July 13, 2023
Business Marketing Photography Education Expanding Your Reach – Time to Grow Your Brand From your blog to all the platforms in social media, direct mail, and community involvement, your reach has the potential to grow every day. Use Your Blog: Your website is about what you sell, but your blog is about what’s in your heart. Share content that’s built on a foundation of capturing memories. Share gift ideas […] Written by Skip Cohen August 17, 2023July 13, 2023
Business Marketing Photography Education Is Direct Mail Dead or Alive? I know the topic of – “Is Direct Mail Dead or Alive?” is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing is alive and well, right? It’s a topic that I take seriously and have followed closely for years. I (we) want you to be successful […] Written by Mark Weber August 15, 2023July 5, 2023
Business Customer Satisfaction Uncategorized Are You Delivering a Great Experience? Intro by Skip Cohen In a world where customers have hundreds, if not thousands, of choices to make in how, when, and who they purchase products and services from, your not-so-secret weapon is Customer Service. Shep Hyken is one of the best authorities in the world regarding every aspect of Customer Service. In this recent […] Written by Shep Hyken August 1, 2023August 1, 2023
Business Photography Education Are Your Galleries Out of Date? I’m betting the answer from almost everybody is, “Yes!” What’s so bizarre to me is that your galleries represent your most valuable piece of real estate in cyberspace, yet so many of you seem content with mediocrity. I know I’ve written about this multiple times over the years, but it’s time to do a little more […] Written by Skip Cohen July 27, 2023June 21, 2023
Business Photography Education Technology A.I. in Photography – Friend or Enemy? Description: A.I. is here to stay in photography. The question is how can we make it our friend instead of our enemy? I have some thoughts. AI is not only coming, it is already here to stay. You can’t negotiate with this fact. The amount of discussion about it is… um…. ‘Interesting’, but what’s happening […] Written by Hayward Gaude July 25, 2023July 25, 2023
Business Marketing Photography Education Keep it Simple to Get More Photography Clients Getting more photography clients can be a mystery. How do you get strangers to hire you? Friends and family are the low-hanging fruit, but it’s not always easy to build a business with clients you feel inclined to serve for free or super cheap. So how do you get fresh clients who don’t bring an […] Written by Lara Grauer July 20, 2023May 31, 2023
Business Marketing Photography Education Plan for Fall Families Now! As of this posting, we are less than a couple of weeks from school starting in many states. We are about 90 days from Halloween. 120 days from Thanksgiving. The days are getting shorter. The weather will begin cooling down. See where I’m going with this? The holidays will be here before you know it. […] Written by Mark Weber July 18, 2023July 18, 2023
