Business Inspiration Photography Education Anything is Possible Intro by Skip Cohen Today’s post from Suzette Allen’s archives isn’t about imaging specifically but every challenge we take on in business and our personal lives. She originally titled it #Possible. Years ago I discovered a quote that became my mantra and it’s never changed. I do it because I can. I can because I […] Written by Suzette Allen June 27, 2023May 18, 2023
Business Inspiration Photography Education The Cost of NOT Going After Your Dreams While today’s post is an introduction to Sarah Petty’s Quick Boutique Breakthrough Workshop, she makes a great point about doing business the same way, year after year. Just as technology keeps changing, so does consumer behavior, trends in style, and consumer demand. What worked in marketing just a few years ago, may not be successful […] Written by Sarah Petty June 22, 2023May 17, 2023
Business Marketing Photography Education What is Your Uniqueness? There was a great article in the April 2023 PPA Magazine titled “Reading the Room – How Ed Carreon Gets to the Heart of His Clients’ Needs” By Jeff Kent. It’s on pages 68 – 77. I give it my highest recommendation to read. After reading this article it reminded me again of the importance […] Written by Mark Weber June 20, 2023May 8, 2023
Business Inspiration Photography Education Building a Stronger Business With the Help of Your Peers Intro by Skip Cohen This post by Robert Nowell, co-founder of Sprout Studio, is out of their archives and really hit home for me. It’s all about how you can bring 5-6 individual business owners from your community together to create a Mastermind group. For years I’ve been writing about networking luncheons, bringing together a […] Written by Robert Nowell June 13, 2023May 4, 2023
Business Customer Satisfaction Photography Education Techniques Be Helpful BEFORE They’re “Yelpful” Intro by Skip Cohen While the communication vehicles we use have changed over the years, the basic principles of service haven’t changed at all. As a photographer, you’ve still got to build and maintain the relationships with your clients. Trust, keeping your promises, exceeding expectations, and providing consistently excellent quality are all essential building blocks […] Written by Shep Hyken May 18, 2023April 12, 2023
Branding Business Photography Education What’s the Name of Your Business? Intro by Skip Cohen I love this post from Sarah Petty because it hits on a topic people rarely talk about – what do I call my business? I’m literally talking about the name your business is going to be known by. Everyone likes something catchy and something that can quickly become top-of-mind awareness when […] Written by Sarah Petty April 11, 2023March 21, 2023
Business Marketing Photography Education Uncategorized Write it Down Intro by Mark Weber I love Lori Nordstrom’s point in today’s post – write it down. One of the earliest lessons I learned in my career was to identify a goal and write it down. Then make a plan to accomplish that goal. A goal without a plan is like a ship without a rudder. […] Written by Lori Nordstrom March 30, 2023February 28, 2023
Business Marketing Photography Education Seniors and a BOGO You Don’t Want to Miss When I think back to my days as a high school senior, things were so different. To begin with, everybody looked the same, wore the same outfit, and all the images were black and white. And there was no promotional material announcing that we’d graduated. Yes, parties and invitations were sent out, but not very […] Written by Skip Cohen March 28, 2023March 22, 2023
Business Marketing Photography Education Building Revenue With Seasonality I shared this recently on my own blog, and while I’ve hit on many of the ideas in past posts, the timing for you to ramp things up is NOW! This is a you-snooze-you-lose scenario, but there’s still time for you to have an impact and start building your revenue stream for 2023. STOP PROCRASTINATING! Imaging, […] Written by Skip Cohen March 23, 2023March 21, 2023
Business Inspiration Photography Education How to Stretch Yourself to Grow Your Business The most successful studios are the ones that go beyond traditional marketing. They get involved in their community. They volunteer, they donate their time for causes and they do good things for other people . . . consistently. But what if you’re not typically one of those people? What if it takes all you can […] Written by Mark Weber March 21, 2023February 23, 2023
