Business Marathon Marketing Moment Marketing Photography Photography Education How to Get Started in Pet Photography I have been a big fan of Nicole Begley for a long time. Everything she does she does with purpose thru educated business strategies and incredible communication. What has impressed me, even more, is that she has managed to have her personality show all thru her brand. It’s in all her printed materials and social […] Written by Nicole Begley August 30, 2022August 29, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Education How to Tap Into the Power of Referrals Every business in the world depends on the referral of happy customers. By adding a few changes to your customer interaction, you can greatly increase your opportunity to attract new, qualified customers. My buddy Skip Cohen and I did a podcast on “How to Tap Into the Power of Referrals”. We discussed ideas and examples […] Written by Mark Weber August 9, 2022August 8, 2022
Business Marathon Marketing Moment Marketing Photography Education People, Profits, and Portraits Part 2 Profits, People, and Portraits – Your 4th Quarter Marketing Part 2 This is part 2 of our 2 part series on preparing your business for the 4th quarter with Mark Weber and Skip Cohen. Regardless of your target product line, you need to put a marketing plan in place or risk maximizing profits. Read part 1 here. […] Written by Mark Weber August 4, 2022August 3, 2022
Business Marathon Marketing Moment Marketing Photography Education Profits, People and Portraits Part 1 Profits, People, and Portraits – Your 4th Quarter Marketing The marketing decisions you make today will have a direct effect on the success of your fourth quarter. That in turn affects the profits you make to carry you thru the slower time of year. Regardless of your target product line, you need to put a […] Written by Mark Weber August 2, 2022August 2, 2022
Business Marathon Marketing Moment Marketing Photography Education Social Media Personalizing Your Business thru YouTube YouTube allows you to connect with your customers that you just can’t do thru traditional media. It will enable you to show your personality and for them to get to know you thru not just one video but a series of videos that eventually builds credibility and trust in you. Marketing your business requires a […] Written by Mark Weber July 28, 2022September 27, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022
Business Marathon Marketing Moment Photography Photography Education The Power of Live Education I’ve always believed in face-to-face education. Video education is great too but I’ve come to the conclusion that you can’t beat live education. This became especially apparent after returning to live events after Covid forced them to be canceled for a couple of years. Don’t get me wrong, there’s value in online education. Some of my […] Written by Mark Weber June 21, 2022June 21, 2022
Branding Business Marathon Marketing Moment Marketing Photography Product Info Expand Your Reach In a previous Blog/Podcast Skip Cohen and I discussed the importance of a strong brand. For some of you that might mean getting something started for the first time and for others, who are more established, it might mean reevaluating your current brand if it’s been a few years since you’ve last updated your brand. […] Written by Mark Weber June 14, 2022June 14, 2022
Branding Business Inspiration Marathon Marketing Moment A Better Brand Branding. It’s everywhere you look. It’s in everything we see and hear today. From your favorite sports team to the clothes you wear, branding plays a huge role in its success. Its why my friend Skip Cohen and I did a Podcast to discuss this and more. Branding is important because people judge you by […] Written by Mark Weber June 7, 2022June 7, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022
