Branding Inspiration Marketing Packaging Photography Education Why Branded Delivery Materials Matter More Than You Think As photographers, we pour our heart into every session—from planning and shooting to editing each final image with care. But what happens when it’s time to deliver the final product? Too often, that moment is treated as an afterthought. If you’re handing off your work in a plain envelope or unmarked USB drive, you’re missing […] Written by Mark Weber November 4, 2025June 26, 2025
Business Marketing Packaging Packaging – A Marketing Opportunity Intro by Skip Cohen I love this recent post from the Walden Coaching newsletter because it hits on a topic, so many of you ignore: packaging. Think about the branding built into some of the products you recognize as high-end with strong perceived value. For example, that signature blue bag from Tiffany’s, a box of […] Written by Beverly Walden March 11, 2020March 11, 2020
Packaging The Art of Packaging How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women […] Written by Marathon Press October 12, 2011October 12, 2011
