Business Marketing Social Media How to Grow Your Business with Effective Social Media Marketing Strategies There are numerous ways to tap into the power of Social Media Marketing. Getting your strategies in place is critical. 1997 marked the start of what would become today’s social media. In 2019, the global average for time spent on social media was 56 minutes. In 2020, it jumped to 145 minutes. In 2023 the average person is spending […] Written by Mark Weber October 17, 2023July 18, 2023
Inspiration Photography Education Social Media Stop Taking on Trolls Just recently a good friend was attacked by a couple of trolls on Facebook, and it got me thinking about the blessing and curse of social media. The blessing is how it keeps all together, sort of like the mortar between a wall of bricks. We’re able to communicate and stay in touch. For example, […] Written by Skip Cohen June 8, 2023May 1, 2023
Business Marathon Marketing Moment Marketing Photography Education Social Media Personalizing Your Business thru YouTube YouTube allows you to connect with your customers that you just can’t do thru traditional media. It will enable you to show your personality and for them to get to know you thru not just one video but a series of videos that eventually builds credibility and trust in you. Marketing your business requires a […] Written by Mark Weber July 28, 2022September 27, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog – Part I Intro by Skip Cohen “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark While you can be in business today without a blog, there’s no question that a good website combined with the power of an interesting blog is going to help you […] Written by Mark Weber April 12, 2022April 12, 2022
Business Inspiration Social Media Learning From Your Critics Intro by Skip Cohen There’s so much incredible content on the Photofocus.com website. Wandering through their archives, I found this post from Julie Powell, and it’s so perfect for this time of year. Why this “time of year?” Truthfully, it’s great all the time, but during this slower time of year, most of you are […] Written by Photofocus March 29, 2022March 29, 2022
Inspiration Social Media Creating a Community Calendar for Your Blog I’ve shared the idea as a content topic in posts about blogging, but never in any detail. Well, there are more people online these days than at any time in history. With everyone hunkered down, the pandemic left cyberspace as the one place to travel and not worry about social distancing or our health. To […] Written by Skip Cohen June 21, 2021June 21, 2021
Marketing Social Media Technology Adding Video Components to Your Website Intro by Skip Cohen I get it, you’re a photographer, and if you wanted to be in the video business, you’d have worked to be a videographer, but here’s the point I want to make with a little help from Chamira Young’s archives. Video adds a more personal touch to your website and demonstrates your […] Written by Chamira Young October 29, 2020October 29, 2020
Inspiration Social Media International Friendship Day – A Terrific Blog Post Idea Intro by Skip Cohen Last week Suzette Allen shared the post below and gave us all access to hundreds of selfies she’s taken. Looking through the images, it was the perfect spirit-lifter, and it gave me an idea to share. Suzette is the Queen of Selfies, and while I’m not sure there’s anyone who can […] Written by Suzette Allen August 5, 2020August 5, 2020
Business Marketing Social Media How to Boost Your Small Business Blog Intro by Skip Cohen I’ve written a lot over the years about the importance of maintaining an excellent blog. In this post from Sarah Petty’s archives at Joy of Marketing, she’s brought in tips from Mark Roberge of Hubspot. He shares some outstanding advice. Here’s my point – your website is about what you sell, […] Written by Sarah Petty March 18, 2020March 18, 2020
