Business Inspiration Photography Education There Are NO Shortcuts to Quality! It’s not a new topic for me to share, but we’re into the seasonality of 2024. The kids have been back in school in many areas for a full two months, and Mom has a little time on her hands to consider an updated family portrait. Plus, she’s thinking about what to get Grandma for […] Written by Skip Cohen October 15, 2024September 10, 2024
Business Marketing Photography Education Hero Marketing – How to Take Your Business to the Next Level Let’s face it – marketing is HARD! Potential clients are inundated with ads while trends are constantly changing. Reaching people is more difficult than ever before. So, what can we do to find those clients? I’m sure you’ve heard the term “relationship marketing”, right? Consider a twist on this concept which I like to call “Hero Marketing”. My journey into […] Written by Lisa Asp October 10, 2024July 30, 2024
Inspiration Marketing Photography Education Sales How to Have Gift Certificates Jump Start Your Holiday Sales Gift certificate sales are a $884 billion dollar global industry in the past couple of years and growing! 47% of Americans have at least 1 unused gift card. They are popular and you should tap into this market A quick way to do that is a “Double Your Dollars” gift card sale. This can be […] Written by Mark Weber October 8, 2024August 10, 2023
Business Marketing Photography Education How to Gain Business Exposure Using a Press Release In today’s era of constant social media posts, submitting a press release to a local news outlet is a highly effective, yet often overlooked method of gaining credible business exposure. Readers tend to trust articles more than advertisements since articles are perceived as editorial content rather than paid promotions. Compared to other marketing strategies, press […] Written by Karen Walker October 3, 2024July 11, 2024
Business Charities Marketing Photography Education How to Find Opportunities to Be Involved in Your Community “At the end it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back. “ Denzel Washington Halloween is a month away, followed by Thanksgiving, Christmas, Chanukah, and a long list of events in virtually every community. NOW is the time to […] Written by Skip Cohen October 1, 2024September 10, 2024
Business Holidays Inspiration Photography Education How to Create the Incredible Santa Photography Experience Years ago a Santa session only used to be a quick fast, 5-minute session that was built on low prices and high volume mentality. But then came along the understanding that there could be more to this. Something deeply meaningful. Think about it. Santa is the most magical thing to a child. The time of […] Written by Chris Fritchie September 26, 2024September 26, 2024
Inspiration Photography Photography Education How to do Star Trail Photography Star trails, they are a thing. This one was captured under a moonless, clear sky on November 9th, 2021, as a personal project. It was taken from the Bonner Pier over the Marc Basnight Bridge, which spans the Oregon Inlet. It’s at the entrance to the infamous Graveyard of the Atlantic on the Outer Banks […] Written by Steve Radcliffe September 24, 2024July 11, 2024
Business Marketing Photography Education Partnerships: Expanding Your Reach and a Stronger Business It might be September, but there’s still time to establish partnerships to expand your brand awareness as we go into the seasonality of the fourth quarter. Stop thinking you have to be a solo act! “If you want to go fast, go alone. If you want to go far, go together.” African Proverb I’m a […] Written by Skip Cohen September 19, 2024August 21, 2024
Inspiration Marketing Photography Education Uncategorized How to Create Pet Photography Content for Social Media Why should owners have their pets professionally photographed? Why should people hire you instead of the photographer down the street. What benefits will your clients receive by hiring you? These answers are key to your marketing and offer creative techniques instead of the constant, “book me” and “hire me” that you see throughout social media. These are […] Written by Lisa Francescon September 17, 2024June 20, 2024
Photography Photography Education The Importance of a Heritage Portrait “From the Land of His Elders” was a composite portrait created from a regular client session several years ago. The subject’s mother requested the portrait to honor her son’s Native American heritage. The subject, Brian, was planning to cut his long, natural hair and his mother wanted a portrait of him in full regalia before […] Written by Karen Walker September 12, 2024June 19, 2024
