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  1. Marketing

The Brave NEW World of Direct Mail

If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […]
Marathon Press
Written by Marathon Press February 22, 2012February 22, 2012
  1. Social Media

Social Media… Where Does It Fit?

Social media has become a game changer for many retailers. Some have gone as far as slashing their traditional advertising budgets to the bone, electing instead to rely almost entirely on social networks to carry their company’s marketing message. Sounds good, doesn’t it? All that money saved… let your clients do the talking for you… […]
Marathon Press
Written by Marathon Press February 16, 2012February 16, 2012

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