Business How to Categorize Your Database by Sarah Petty When you know every person in your database intimately, your job as a marketer becomes pretty darn easy. But you might wonder… How do I categorize the people in my database? My answer: As many ways as possible. Your database can be divided into current customers, prospects, and past clients. The more you know, the more personalized your communication can […] Written by Sarah Petty August 28, 2013August 28, 2013
Technology How to Add the Look of a Painted Canvas to Your Images by Melissa Gallo In this video Melissa demonstrates how to transform your photos and add a painted canvas look to them in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Melissa Gallo August 21, 2013August 21, 2013
Technology Some Final Notes on HDR Photography by Gavin Phillips HDR and People You can photograph people with HDR selectively. People posed, or a bride and groom standing still at the altar. Even if they are standing “still” there is likely to be some slight movement between the frames. This is referred to as “ghosting”. The color of the people’s faces will be […] Written by Gavin Phillips August 15, 2013August 15, 2013
Business Want More Family Portrait Business? Go to Church! by Chris Wunder, Cr.Photog. Consumers spend over $100 million a year on family portraits taken at church. Did you get your share? Many photographers don’t realize that the #1 venue for family portraiture is at local churches through Directory programs. Once the dominant market of large, national traveling photography companies, the time is right for local studios to claim their […] Written by Chris Wunder August 8, 2013August 8, 2013
