Business Adding Value Instead of Discounts Intro by Skip Cohen Over the years I’ve read as well as written about so many different ideas in developing stronger promotions. The key is finding that sweet spot for your target audience without discounting! While I recognize so often price is an issue, I also know so many of you think it’s the ONLY […] Written by Beverly Walden November 29, 2017November 29, 2017
Business Marketing Press Releases and Marketing – Building Stronger Brand Awareness Intro by Skip Cohen We’ve shared a lot about publicity over this past year, but this time of year it’s so worth reminding you again! Bob Coates consistently publishes releases on things he’s doing as a photographer, and this post from his archives takes us back a few years, but the concept has no expiration […] Written by Bob Coates November 27, 2017November 27, 2017
Business Marketing A 5-Step Formula to Market Yourself as a Photographer – Part Two Intro by Skip Cohen We shared Part 1 of Bryan Capporicci’s post previously. Well, now it’s time to be even more specific as he shares a very specific 5-step approach to developing a plan to market your business. As you read each step, take the time to pause and look at your business now. Look […] Written by Bryan Caporicci November 15, 2017November 15, 2017
Marketing A 5-Step Formula to Market Yourself as a Photographer – Part One Intro by Skip Cohen Bryan Caporicci is a never-ending source of great information to help photographers build a stronger business, especially in areas under the marketing “umbrella.” In this archived two-part post, Bryan shared some outstanding insight with suggestions on how to market yourself. Think about it for just a second – what good is […] Written by Bryan Caporicci November 13, 2017November 13, 2017
Business Why Not Just Pick Up the Phone? by Skip Cohen “We tweet, we text, we e-mail. Everybody’s chatting, but is anybody listening? Why America needs to revive the vanishing art of conversation. We need to talk.” That was the headline of a story by David Dudley in AARP magazine at least four years ago. So imagine what it’s like today! One of my […] Written by Skip Cohen November 8, 2017November 8, 2017
Techniques If You’re Sending Images to a Newspaper… Intro by Skip Cohen Bob Coates shared this post on his blog, Successful-Photographer and it’s especially relevant this time of year. So many of you are involved in fund-raisers and community events, and so often you’re sending out images to the local paper. Whether you utilize Bob’s technique or have another method of conversion, his […] Written by Bob Coates November 6, 2017November 6, 2017
Business Marketing How’s That Direct Mail Idea Coming Along? I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality without a promotional campaign. Opportunities abound with kids back in school, homecoming, Thanksgiving and then into the heart of every family, the December holidays. The barrage of catalogs has already […] Written by Skip Cohen November 1, 2017November 1, 2017
