Inspiration Marketing Respect the Print Intro by Skip Cohen. I’ve been friends with Beverly and Tim Walden for a whole lot of years. In fact, just a couple of years ago they spoke at one of Marathon’s special MAP summer programs. One of my favorite concepts they talk about at many of their workshops and presentations is the importance […] Written by Beverly Walden January 31, 2018January 31, 2018
Business Inspiration Are You Involved in Your Community? Are You Involved in Your Community? I’ve written a lot about fund-raisers, charities and being involved in your community, but there’s no such thing as writing too much. Jay Conrad Levinson, who’s best known for his expertise in marketing and coined the expression “Guerilla Marketing” lists “being involved in your community” near the top of […] Written by Skip Cohen January 29, 2018January 29, 2018
Business The Art of Saying “No” and Turning Down Business Intro by Skip Cohen I love this post from the archives of Justin and Mary Marantz’s blog. Over and again I’ve heard stories from photographers who refuse to turn clients down, and it always comes down to one challenge. They’re afraid to turn away business! Mary hits the reasons hard in this blog post, but […] Written by Justin & Mary Marantz January 24, 2018January 24, 2018
Business What Kind of Leader are You? “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” Sam Walton It’s interesting the things that trigger a topic for a blog. A few months ago I picked up on a conversation between several old friends who were […] Written by Skip Cohen January 15, 2018January 15, 2018
Business Marketing Developing Partnerships – You’re Not Alone Intro by Skip Cohen In every marketing presentation/workshop, I’ve ever taught, I’ve talked about the importance of partnerships. Partnerships help you extend your reach and reduce your cost of marketing. For example, a Mother’s Day direct mail postcard from Marathon targeting portrait clients could easily partner with a florist and restaurant. The cost would […] Written by Beverly Walden January 10, 2018January 10, 2018
Business Marketing Ready to Attract the Senior Market? Intro by Skip Cohen There’s so much great content out in Cyberspace, and it’s not only free but loaded with actionable ideas to help you build a stronger business. The Joy of Marketing is one of those sites you need to scroll through. While this post is part of Sarah Petty’s blog, it was written […] Written by Sarah Petty January 8, 2018January 8, 2018
