Business Lifestyle To Thine Own Self Be True Every couple of years, usually in October, I share this post my Dad wrote several years ago. Halloween was Dad’s birthday, and although he passed away at 93 in 2015 I still have this big smile on my face looking back. When I was a kid the poor guy never had a birthday without the […] Written by Skip Cohen October 25, 2017October 25, 2017
Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
Lifestyle Staying Away from the Grapevine We’ve got a new year right around the corner, and with it comes the convention season. The topic today is the grapevine, and it’s one I’ve written about many times. At every convention, all of us meet more people. It’s a time when you add more layers to your network, and a time to […] Written by Skip Cohen October 16, 2017October 16, 2017
School Photography Sports Photography Don’t Miss it! SPAC Conference Early-Bird Registration Ends Oct. 30 If you are a volume photographer or want to be one, you don’t want to miss this opportunity to save money and pre-register for the annual SPAC Conference in Las Vegas, Jan. 24-27, 2018. The School and Sports Photographer’s Annual Conference (SPAC) is the largest convention of high-volume photographers anywhere, with highly specialized programs and […] Written by Marathon Press October 16, 2017October 16, 2017
School Photography Sports Photography Scouting – An Untapped Market for High-Volume Photographers Doing troop group photos and individual portraits for scout troops is a largely untapped market. Unlike school kids and youth athletes, there’s no concerted effort to service the over 5,000,000 participants in scouting programs across America. From available Brownies to Cub Scouts to Ambassadors and Boy Scouts, very few photographers reach out to provide service to the […] Written by Chris Wunder October 16, 2017October 16, 2017
School Photography Sports Photography What is your Account Rebooking Strategy? If you’re a high-volume photographer, you probably realize that just because you did a good job this season, there’s no guarantee that your account will rebook with you later! If you wait until spring, you may lose the business to an eager competitor who is more proactive about getting a firm commitment from your clients. Secure next […] Written by Chris Wunder October 16, 2017October 16, 2017
School Photography Sports Photography Multi-year Contracts in Your Future? It’s true. more and more schools, sports leagues and childcare centers are ready and willing to sign multi-year deals for 2, 3 or even 5 years. Many of your competitors are already doing this in an effort to lock you out in the future. Getting your accounts to sign a multi-year commitment helps protect you from […] Written by Chris Wunder October 13, 2017October 13, 2017
Lifestyle Take Care of Your Body Intro by Skip Cohen At first, this guest post from Michele Celentano is going to seem way off base from a blog about photography, but there two excellent points here to share. First is obvious. As a professional photographer, you’re caught in the perfect storm every day. You’ve got to keep up with technology. You […] Written by Michele Celentano October 9, 2017October 9, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017