Inspiration Marketing Social Media Sharing Your Personal Side in Blog Posts Intro by Skip Cohen Your website is about what you sell, while your blog is about what’s in your heart. The challenge with many of you is finding some middle ground when it comes to what you share in blog posts. You need to be careful and stay with what’s most interesting to your readers, […] Written by Justin & Mary Marantz September 13, 2017September 13, 2017
Marketing Social Media Increasing Traffic to Your Website Intro by Skip Cohen This post by Sarah Petty may be from her archives, but it’s so relevant today, especially with the number of you who now have both a website and a blog. Your Internet real estate is the equivalent of your storefront, but you’ve got to do a little work to show up […] Written by Sarah Petty September 11, 2017September 11, 2017
Marketing Mother’s Day – But Skip it’s September! Intro by Skip Cohen In working with Marathon and keeping their blog filled with ideas, every now and then one comes along that’s just a great way to plant a seed and get you thinking about future promotions. The timing is irrelevant. I ran across this post in Tamara Lackey’s blog – it goes back […] Written by Tamara Lackey September 6, 2017September 6, 2017
Inspiration Techniques Great Images Aren’t About Your Gear Over and again at so many seminars and shows over the years I’ve heard photographers say to a speaker, “Sure you can take a great shot, look at all the gear you have!” or there’s the ever popular, “I wish I had their gear!” Years ago in the Hasselblad booth, we had a photographer come […] Written by Skip Cohen August 30, 2017August 30, 2017
Inspiration Marketing The Real Benefits of Entering Print Competition Intro by Skip Cohen Twenty years ago I entered my first WPPI Print Competition. I had a great image taken while scuba diving and wanted to see how it did. At the time I worked for Hasselblad, so there was no connection to WPPI. Well, the photograph did well enough to be included in the […] Written by Sarah Petty August 28, 2017August 28, 2017
Business Marketing Taking Service to a Higher Level Intro by Skip Cohen This blog post by Bob Coates got me thinking about so many different things all of you should be doing in business, especially in the way you interact with your clients. It also reminded me of a great quote: by Roger Staubach: “There are no traffic jams along the extra mile!” […] Written by Bob Coates August 23, 2017August 23, 2017
Business Marketing What Word Best Describes Your Brand? Intro by Skip Cohen I love this post from Sarah Petty’s archives because it couldn’t be more appropriate today. Plus, it’s a mini-marketing course all in one blog post. So many of you have marketing support material that looks like every piece was designed by a different person with a different target audience in mind. […] Written by Sarah Petty August 21, 2017August 21, 2017
Lifestyle Smile More – Be a Jerk Less! “What sunshine is to flowers, smiles are to humanity. These are but trifles, to be sure, but scattered along life’s pathway, the good they do is inconceivable.” Joseph Addison A few years back I was in NYC and while standing and waiting for my security clearance for a meeting it seemed to take forever. I was […] Written by Skip Cohen August 16, 2017August 16, 2017
Business Intro by Skip Cohen With Part I, between my thoughts and Bryan’s we hopefully planted a few seeds to get you thinking about the experience you create for each client. In Part II, Bryan is taking us into the specifics to create that “Killer” experience. It’s really a pretty simple process, but it takes a […] Written by Bryan Caporicci August 14, 2017August 14, 2017
Business Designing a Killer Customer Experience for Your Photography Business Intro by Skip Cohen So many of you have worked hard to build a strong skill set and capture/create stunning images. While the quality of your work is without question a key to success, relationship building and designing an experience for each client is what keeps them coming back! Even better it’s what puts more […] Written by Bryan Caporicci August 10, 2017August 10, 2017
