Business Marketing Fixing Your Photography Marketing NOW! – Part Two Intro by Skip Cohen Sometimes we split up articles in multiple posts because they’re too long. Other times it’s because each component is so important and deserves to be in its own spotlight. This marketing article, thanks to Sarah Petty, is being shared in three parts because each component is critical to building a more […] Written by Sarah Petty July 30, 2020July 30, 2020
Business Marketing Fixing Your Photography Marketing – NOW! – Part One Intro by Skip Cohen There’s so much great content on the Internet, starting right here with what we share on Marathon’s blog. Sarah Petty is a regular contributor, and she recently shared a post, “Five Ways to Fix Your Photography Marketing Right Now.” I’m going to share each of the five ways in the next few […] Written by Marathon Press July 27, 2020July 27, 2020
Business Marketing Stop Following the Masses Intro by Skip Cohen I heard a great expression the other day about the pandemic when a friend said, “We’re all in the same storm, just different boats!” We’ve all felt the pandemic’s impact, but as everyone works hard to rebuild the business, you’ve got to make yourself unique. You’re in a different boat! You’ve […] Written by Beverly Walden July 20, 2020July 20, 2020
Business Marketing Fixing Your Photography Marketing – NOW! By Skip Cohen There’s so much great content on the Internet, starting right here with what we share on Marathon’s blog. Sarah Petty is a regular contributor, and she recently shared a post, “Five Ways to Fix Your Photography Marketing Right Now.” I’m going to share each of the five ways in the next few […] Written by Sarah Petty July 15, 2020July 15, 2020
Business Marketing In Retrospect: Reflecting on the New Year Intro by Skip Cohen As I wandered through Chamira Young’s archives, I couldn’t help but be struck by the irony of her reflections on the new year ahead. At the time, all of us were looking forward to a clean slate and new year of growth. We had no idea what was coming, let alone […] Written by Chamira Young July 13, 2020July 13, 2020
Business Marketing Educating Your Clients From the First Call Intro by Skip Cohen There’s so much helpful content in the archives of different websites and blogs. Out for a scroll this week, I stumbled on this one from Robert Nowell. Written in 2014, it’s more relevant than ever! The pandemic has changed the approach to everything we do, especially in sales for photographers. It’s […] Written by Robert Nowell June 29, 2020June 29, 2020
Business Marketing Why Your Headshot is So Important Intro by Skip Cohen I found this post in Chamira Young’s blog, and it’s such a key element to giving your About page more impact. Seriously, what does it say about you as a professional photographer if your headshot looks like it was taken by your kids or a bad selfie? Imagine a great chef […] Written by Chamira Young June 24, 2020June 24, 2020
Business Marketing Are You a Cage-Free Egg? Intro by Skip Cohen “People rarely buy what they need. They buy what they want.” Seth Godin One of the industry’s very best marketing and business writers, educators, and motivators is Sarah Petty. Signed up for everything she shares, I regularly get her emails, and they always track to something useful in helping me think […] Written by Sarah Petty June 22, 2020June 22, 2020
Business Inspiration Stay Calm and Don’t Give Up! Intro by Skip Cohen Every Tuesday Bev Walden sends out a “Tuesday Tidbit,” and each time she’s been inspirational. We’re all feeling the same stress. The pandemic has had a dramatic impact on the business of being a photographer. For that matter, it’s effecting EVERY small-business owner, but this is where faith comes into play. […] Written by Beverly Walden June 15, 2020June 15, 2020
Business Marketing Building a New Foundation in 2020: Part IV – Becoming a Publicity Machine This is Part IV in ideas to help you build a new foundation for your business. Once again, the pandemic created a long list of challenges in maintaining your presence as an artist and business owner. Then, added to the fear of the coronavirus, so many photographers withdrew and, instead of maintaining a presence, disappeared […] Written by Skip Cohen June 10, 2020June 10, 2020
