Business Marketing Keeping in Touch With Your Clients “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Recently, while reading a blog post by my good friend, Chamira Young, she talked about the difficulty photographers have keeping in touch with clients after the job is […] Written by Skip Cohen September 30, 2019September 30, 2019
Business Marketing Attracting the Senior Market Intro by Skip Cohen A day rarely goes by that I don’t stop by Sarah Petty’s blog, “Joy of Marketing.” I love the simplicity of her approach to business. It’s based on a foundation of understanding consumer behavior, listening to her target audience, and having outstanding communication skills. Excellent communication skills involve listening/observing just as […] Written by Sarah Petty September 25, 2019September 25, 2019
Business What Conferences Are You Attending in 2020? We’re quickly coming up on the fourth quarter of the year, and soon you’ll be knee-deep in potential business with the fall/winter seasonality. And, while I know we’re still in the August/September time frame, that doesn’t change the fact that with a blink of an eye, the calendar pages are going to turn again. As […] Written by Skip Cohen September 16, 2019September 16, 2019
Business Inspiration Passion and Purpose Intro by Skip Cohen I first met Beverly Walden when she won a Kodak Gallery Award at what was then called “PPA National.” The award was a Hasselblad 500CM complete, and I’m guessing it was at least twenty-five years ago. Overall these years, our paths have crossed numerous times, and our friendship just kept growing. […] Written by Beverly Walden September 11, 2019September 11, 2019
Business Marketing Four Key Components to Marketing Intro by Skip Cohen As photographers, most of you consider yourself an artist. By definition, that means you’re more of a right-brained creative type than left-brained detail and operationally focused. But here’s the key, you need to respect everything it takes to build your business. In this post from Chamira Young’s archives, she shares four […] Written by Chamira Young September 9, 2019September 9, 2019
Business Lifestyle The Myth of Multitasking Intro by Skip Cohen I love the way Rob Nowell shatters the myth that multi-tasking is the ultimate answer to getting more done! Seriously, we’ve all learned to do it. We all take on multiple challenges all day long and so often wind up at the end of the day questioning what you really accomplished. […] Written by Robert Nowell September 4, 2019September 4, 2019
Business Marketing Are You Stuck in Analysis Paralysis? Intro by Skip Cohen This could be my most favorite archived post of the year, and it’s all thanks to Nicole Begley. And, the reason it hits home so hard is the situation she describes is so familiar to all of us! Even Nicole’s challenge with Instagram parallels my own situation of doing everything BUT […] Written by Nicole Begley August 21, 2019August 21, 2019
Business Four Things Many Professional Photographers Wish They Knew Earlier Intro by Skip Cohen For years I’ve been saying, except for doctors, photographers are the second worse business group on the planet! Please don’t get defensive – you’re right-brain creative types, and your passion lies in creativity, not in the left-brain side of running a business. You’ve got a thousand ideas about how to compose […] Written by Chamira Young August 19, 2019August 19, 2019
Business Marketing Ramping Up for Fall Seasonality It’s August, and we’re only weeks away from business changing and the seasonality of the fall, leading us right into the holiday season. So, this is a very short post today, but loaded with ideas to help you finetune your marketing and business so that you don’t just finish the surviving but thriving! What are […] Written by Skip Cohen August 14, 2019August 14, 2019
Business Marketing Creating an Unforgettable Identity Intro by Skip Cohen Sarah Petty is back this week with five solid tips to help you create a stronger brand, and brand-building I one of my favorite topics to write about. Most of you are a flying solo. You don’t have a huge marketing team – YOU are your brand. At the same time […] Written by Sarah Petty August 12, 2019August 12, 2019
