Business Why Not Just Pick Up the Phone? by Skip Cohen “We tweet, we text, we e-mail. Everybody’s chatting, but is anybody listening? Why America needs to revive the vanishing art of conversation. We need to talk.” That was the headline of a story by David Dudley in AARP magazine at least four years ago. So imagine what it’s like today! One of my […] Written by Skip Cohen November 8, 2017November 8, 2017
Business Marketing How’s That Direct Mail Idea Coming Along? I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality without a promotional campaign. Opportunities abound with kids back in school, homecoming, Thanksgiving and then into the heart of every family, the December holidays. The barrage of catalogs has already […] Written by Skip Cohen November 1, 2017November 1, 2017
Business Lifestyle To Thine Own Self Be True Every couple of years, usually in October, I share this post my Dad wrote several years ago. Halloween was Dad’s birthday, and although he passed away at 93 in 2015 I still have this big smile on my face looking back. When I was a kid the poor guy never had a birthday without the […] Written by Skip Cohen October 25, 2017October 25, 2017
Business Marketing Creating a Unique Experience for Every Client Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is loaded with solid content. I love wandering through her archives and stumbled across this little gem. While it’s part of Sarah’s blog, it was written by Erin Verbeck a few years back. Erin is the Chief Joy Officer at the Joy of Marketing and […] Written by Sarah Petty October 23, 2017October 23, 2017
Business Holidays Marketing Making the Most of Seasonality Intro by Skip Cohen Wandering through Justin and Mary’s archives I stumbled on this post just after Halloween in 2015. It’s just good old fun content, but there are a few things that hit me. Halloween isn’t just for kids! If you’re not doing something fun for your adult and family clients as well, then […] Written by Justin & Mary Marantz October 18, 2017October 18, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017
Business Marketing Who Are You? Intro by Skip Cohen Lori Nordstrom and I have been friends for a whole lot of years. That friendship came out of the respect I have for her understanding of business, marketing and her ability to continuously give back to the photographic community! I found this post in her archives and I love the approach. […] Written by Lori Nordstrom September 27, 2017September 27, 2017
Business How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part II Intro by Skip Cohen Remember as you read this post from Bryan Caporicci, everything he talks about, he does! He’s a man of many talents, but at the core of every aspect of his business is his role as a working photographer. Every client feels special and has a relationship with Bryan that he works […] Written by Bryan Caporicci September 25, 2017September 25, 2017
Business Marketing How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part I Intro by Skip Cohen Satisfaction is a rating. Loyalty is a brand! Shep Hyken One of the things I love about working on various projects with Bryan Caporicci is his ability to walk the talk. Although he’s a writer, educator, blogger, podcaster and developer, he’s also a full-time photographer with a healthy business, primarily in […] Written by Bryan Caporicci September 20, 2017September 20, 2017
Business The Dumbest Thing a Photographer Can Do Okay, we could argue if this is the dumbest thing a photographer can do, but regardless, it’s certainly in the top five! Sadly, it’s not a new topic. Every year at every convention there’s at least one story about somebody who lost their gear and wasn’t adequately insured. So, I’m taking one more shot at […] Written by Skip Cohen September 18, 2017September 18, 2017
