Business Inspiration Photography How to Improve You and Your Photography Services Recently I attended the wedding of a friend of the family not as a photographer but as a guest. For the record, I photographed my last wedding in 1984! I know things have changed from back in the “day” when you left the studio with 10 rolls of 120 film and in my case a […] Written by Jay Davis January 18, 2024January 11, 2024
Business Inspiration Photography Education One Trick Ponies We’re into a new year and officially in what we all think of as convention season. IUSA, WPPI, and a number of regional and state conventions are right around the corner. You should be attending every possible event you can. But today’s post is really about why you’re going to a convention. Great conferences are […] Written by Skip Cohen January 16, 2024January 11, 2024
Business Inspiration Photography Education Self Publishing How to Self-Publish: Defining Your Audience and Purpose Do you have an idea for a book but need some direction? Not sure of what materials and techniques to specify to the printer? Are you wondering what others in your genre are doing? You’ll need to do some research if you haven’t already. One of the first things to do is clearly define your […] Written by Martin Pugh January 11, 2024September 25, 2023
Business Inspiration Marketing Photography Education Becoming a Powerhouse in the New Year “If it weren’t for change there’d be no butterflies!” Unknown Author It’s a new year, and most of you are just getting back into the swing of things. But most of us start out the same way – we think about last year; we set a few goals for the new year, mostly in our […] Written by Skip Cohen January 4, 2024December 7, 2023
Business Inspiration Photography Education Don’t Let the Universe Drag You Down Intro by Skip Cohen If you’ve met Sarah Petty or followed her for even the shortest amount of time, then you already know the level of sincerity in everything she talks about. Sarah walks the talk and so often I find her insight incredibly valuable. This post is from her Joy of Marketing blog and it hits […] Written by Sarah Petty December 28, 2023August 31, 2023
Business Inspiration Marketing Photography Education How to Boost Final Year Sales with Display Specials Just a reminder that more cash is given as gifts at Christmas time than any other time of year. Planning how you’ll help people spend their money with you is your main priority starting right now. What are some easy things you can do? Have a Gallery Display in your community (or even in your […] Written by Mark Weber December 26, 2023August 11, 2023
Business Inspiration Lifestyle Photography Education Wrapping Up 2023 It’s December 14, and probably my last post for 2023 here at the Marathon blog. I’m hoping you’re all running at “warp speed,” wrapping up last-minute holiday orders and exhausted. It’s a crazy time of year, but for most of us, it’s that last-minute adrenaline rush that makes it special. So many of you miss […] Written by Skip Cohen December 14, 2023December 7, 2023
Business Inspiration Photography Photography Education How to Build Trust and Make the Senior Session Amazing Years ago, as I was transitioning into focusing on high school seniors, I wanted to make sure my images stood out next to my peers. One thing that kept coming back to me when brainstorming ways to differentiate myself was how much better my sessions were the more I knew about the senior. I made […] Written by Bobbi Jo Beaver December 7, 2023August 29, 2023
Inspiration Photography Education Time Management How to Prepare for IUSA It’s that time of year! Many of you will be headed to IUSA, but have you done what you need to get the very most out of the experience? IUSA, as well as other conventions you might attend this year, are vital to strengthening your skillset; growing your marketing expertise, and increasing revenue. Plus, being […] Written by Skip Cohen December 5, 2023November 22, 2023
Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
