Techniques Summer Heat and the Challenge of Outdoor Portrait Sessions Intro by Skip Cohen Once again Sarah Petty knocks it out of the park! So many of you have sessions and events scheduled outdoors, and while it’s wonderful to be outside, today in Florida for example, it’s 94 degrees. It’s hard to imagine how hot it would feel capturing a great family portrait today down […] Written by Sarah Petty July 11, 2018July 11, 2018
Techniques Working With Small Children Intro by Skip Cohen Watching photographers who specialize in working with small children always amaze me, because I just don’t have the temperament for the patience required during the process. Beverly and Tim Walden have captured some of photography’s most beautiful portraits of children. In fact, it’s how Beverly and I first met twenty+ years […] Written by Beverly Walden July 9, 2018July 9, 2018
Business Lifestyle Just Say NO! I’m betting there are a lot of you who aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but running across some old articles the other day I started thinking about the simplicity of that statement, and it seems like a fun way to go with a blog post. Here are some of […] Written by Skip Cohen July 2, 2018July 2, 2018
Business Doing In-Person Sales Without a Studio Intro by Skip Cohen If you’re not following Sarah Petty’s blog, Joy of Marketing, you’re missing a fantastic opportunity. In addition to great topics and relevant advice, she’s been doing video-posts, further expanding her reputation for an incredible focus on education. I grabbed this post from Sarah’s archives because it’s so relevant. It’s estimated that […] Written by Sarah Petty June 27, 2018June 27, 2018
Inspiration Marketing Beautiful Design Lives Here Intro by Skip Cohen Here’s the fun in today’s guest post from Beverly Walden’s archives, it’s about the importance of design, and she even shares a few tips to help you raise the bar on the way your material looks. The fun for me comes into play because so many of you don’t have Beverly’s […] Written by Beverly Walden June 25, 2018June 25, 2018
Business Marketing Your Welcome Packet – Part II Intro by Skip Cohen When Nicole Begley shared her original post about a welcome packet, there were some excellent questions from her readers. So, she wrote a second post answering those questions people needed help with the most. Now, think about your blog. Your target audience, unlike Nicole’s, is your customer base, and for most […] Written by Nicole Begley June 13, 2018June 13, 2018
Business Marketing Do You Have a Welcome Packet? Intro by Skip Cohen This might be one of my most favorite posts from Nicole Begley’s archives. First, think about the concept – professional photographers having a welcome packet. While many of you have put together folders for your clients, I love the continuity of Nicole’s complete packet. And, the concept certainly isn’t new – […] Written by Nicole Begley June 11, 2018June 11, 2018
Marketing Marketing Issues in Small Business Intro by Skip Cohen We’ve shared a lot of great content from Sarah Petty’s blog, Joy of Marketing. Here’s another gem I found written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s got a fantastic business sense and is a non-stop contributor working with Sarah to help artists […] Written by Sarah Petty June 6, 2018June 6, 2018
Business Marketing How’s Your Vision? I’m still amazed at how many photographers I meet who have entirely no vision, or they’re merely short-sighted. They have huge hearts, are well-motivated, even passionate about their desire to be a success, but they’ve never taken the time to stop and think about how to achieve their goals directly. I read a lot of […] Written by Skip Cohen June 4, 2018June 4, 2018
Business Marketing Setting Yourself Apart from the Competition Intro by Skip Cohen Sarah Petty’s blog, Joy of Marketing, is chocked full of great content, in part thanks to Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s continuously focused on ideas to help photographers build a stronger business. In this classic topic from the Joy of Marketing’s archives, […] Written by Sarah Petty May 30, 2018May 30, 2018
