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Perfectionism – A Potential Killer

Intro by Skip Cohen “Anyone who has never made a mistake has never tried anything new!” Albert Einstein Suzette Allen is back today with some amazing insight into the quest for perfectionism. While it might seem admirable to start, it’s a killer when it comes to reaching your real potential. And, if you think about […]
Suzette Allen
Written by Suzette Allen April 16, 2018April 16, 2018
  1. Business
  2. Inspiration
  3. Marketing

Goal Setting for 2018

Intro by Skip Cohen This post on goal setting was written by Nicole Begley many years ago, but it hits on a topic so many of us, myself included, do a terrible job with. We all have goals, but it’s rare we write them down in a way that’s concise and easily tracked. We pretty […]
Nicole Begley
Written by Nicole Begley April 11, 2018April 11, 2018
  1. Business

Management Tips from Santa Claus

I’ve never been a big fan of business motivational books, but my wife, Sheila, used to work in HR at Akron Children’s Hospital and over the years she accumulated the full set of just about everything Walk the Talk published. I was reading The Leadership Secrets of Santa Claus. There are a group of great authors involved, but it’s […]
Skip Cohen
Written by Skip Cohen April 9, 2018April 9, 2018
  1. Inspiration
  2. Techniques

When Storytelling is on Steroids

Intro by Skip Cohen All of you are storytellers, whether it’s with a single portrait, an album, video or hybrid slideshow. The post is from Suzette’s archives and it was early on in her career of expanding into video and hybrid presentations, (combining still images, short video clips, and great music.) But here are the […]
Suzette Allen
Written by Suzette Allen April 5, 2018April 5, 2018
  1. Business

Converting Inquiries into Booked Sessions

Intro by Skip Cohen This post from Nicole Begley’s “Hair of the Dog” Blog is perfect for this time of year. We’re coming out of the slow season, and as business starts to ramp up, every photographer wants to convert every call and email inquiry into a paid session. So the phone starts ringing and […]
Nicole Begley
Written by Nicole Begley April 2, 2018April 2, 2018
  1. Business

Step it up!

Intro by Skip Cohen I found this post in Bev Walden’s archives and she’s so on point about the importance of all of us stepping up our game. In fact, it was purely coincidental, but I also led off with a quote from Michael Jordan on a post of my own last week on the same […]
Beverly Walden
Written by Beverly Walden March 28, 2018March 28, 2018
  1. Business

Should You Hire an Additional Employee?

Intro by Skip Cohen I ran across this very short post in Sarah Petty’s archives, which also had a link to an online resource, but it was no longer active. However, her point about hiring is perfect for this time of year, as many of you anticipate business ramping up. Well, I started thinking about […]
Sarah Petty
Written by Sarah Petty March 26, 2018March 26, 2018
  1. Inspiration
  2. Lifestyle

Comfort Zones

Intro by Skip Cohen It’s time to welcome a new member to Marathon’s blog family, Suzette Allen. She’s a photographer, videographer, writer, educator and a great friend to so many of us in the industry. She’s also considered the Queen of Hybrid, pushing all of us to be more creative in our slideshows and be […]
Suzette Allen
Written by Suzette Allen March 19, 2018March 19, 2018
  1. Business

One Trait That Makes a Great Salesperson

Intro by Skip Cohen As Spring Seasonality, one of the busiest times of year, starts to ramp up I ran across this gem in Beverly Walden’s archives. You’re working hard to create the finest images of your career thus far, but it means little if you can’t sell your services and in turn your photographs. […]
Beverly Walden
Written by Beverly Walden March 14, 2018March 14, 2018
  1. Business
  2. Charities

Making a Charitable Donation of Your Services? What Part is Tax Deductible?

  Intro by Skip Cohen There’s so much great content on the Internet, often hiding in the archives of some of the most respected artists in the industry. I found this in Nicole Begley’s archives for her “Hair of the Dog” blog. The timing is perfect. We’re right in the heat of tax season and […]
Nicole Begley
Written by Nicole Begley March 7, 2018March 7, 2018

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