Business Marketing Spring Seasonality is Right Around the Corner By Skip Cohen It’s the slow time for most photographers right now, at least regarding shooting, especially in the wedding and portrait specialties. However, that doesn’t mean it has to be the slow time for planning ways to build a stronger business. It’s time to be thinking about the upcoming seasonality. Think about the […] Written by Skip Cohen February 21, 2018February 21, 2018
Business Marketing Making Clients Happy and Building Loyalty Intro by Skip Cohen Beverly Walden is back and sharing one of my most favorite topics – creating customer loyalty. I also love the way Beverly wrote it in the first person, giving you the client’s perspective. Keeping clients happy and building loyalty is all about relationship building and exceeding expectations. In the same way, […] Written by Beverly Walden February 19, 2018February 19, 2018
Business Planting Business Seeds for the Year Ahead Intro by Skip Cohen In wandering through the archives of SproutingPhotographer.com, I came across this post by Bryan Caporicci, and it’s perfect to share right now. In fact, it’s more than perfect; it should be mandatory for many of you to read. When Bryan wrote it, he was in the middle of the busy season, […] Written by Bryan Caporicci February 14, 2018February 14, 2018
Business Marketing When You’re Told You’re Too Expensive Intro by Skip Cohen It’s time to welcome a new contributor to the Marathon Blog. Meet Nicole Begley. Although there’s nothing, Nicole can’t photograph, her passion is pet photography, especially dogs. She’s also got a terrific sense of business as both an educator and business owner. In wandering through the archives of her blog, “Hair […] Written by Nicole Begley February 12, 2018February 12, 2018
Business Lifestyle The Value of Honest Feedback Intro by Skip Cohen While this archived post is part of Sarah Petty’s blog, it was written by Erin Verbeck. Erin is the Chief Joy Officer at the Joy of Marketing. She’s a non-stop contributor to excellent business/marketing tips, content and working with Sarah to help artists raise the bar on the quality of their […] Written by Sarah Petty February 7, 2018February 7, 2018
Business The Importance of Handling Customer Complaints Quickly “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a […] Written by Skip Cohen February 5, 2018February 5, 2018
Inspiration Marketing Respect the Print Intro by Skip Cohen. I’ve been friends with Beverly and Tim Walden for a whole lot of years. In fact, just a couple of years ago they spoke at one of Marathon’s special MAP summer programs. One of my favorite concepts they talk about at many of their workshops and presentations is the importance […] Written by Beverly Walden January 31, 2018January 31, 2018
Business Inspiration Are You Involved in Your Community? Are You Involved in Your Community? I’ve written a lot about fund-raisers, charities and being involved in your community, but there’s no such thing as writing too much. Jay Conrad Levinson, who’s best known for his expertise in marketing and coined the expression “Guerilla Marketing” lists “being involved in your community” near the top of […] Written by Skip Cohen January 29, 2018January 29, 2018
Business The Art of Saying “No” and Turning Down Business Intro by Skip Cohen I love this post from the archives of Justin and Mary Marantz’s blog. Over and again I’ve heard stories from photographers who refuse to turn clients down, and it always comes down to one challenge. They’re afraid to turn away business! Mary hits the reasons hard in this blog post, but […] Written by Justin & Mary Marantz January 24, 2018January 24, 2018
Business What Kind of Leader are You? “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” Sam Walton It’s interesting the things that trigger a topic for a blog. A few months ago I picked up on a conversation between several old friends who were […] Written by Skip Cohen January 15, 2018January 15, 2018
